Information Package / Course Catalogue
Sports And Public Relations
Course Code: SYB209
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 3
Objectives of the Course

Definition and Mix of Public Relations; Historical Development of Public Relations in Turkey in the world; Importance of Public Relations Department in Sports Organization; Use of Sport as a Public Relations Tool in Public and Private Organizations; Public Relations Tools: Written tools, Audiovisual tools, Other tools; Theories and Sports Practices Used in Public Relations; Public Relations Campaign in Sports Organizations Communication Stages: Problem definition, Determination of objectives, Determination of target audience, Determination of message, Tactics and tools

Course Content

Definition and importance of Public Relations, what needs arise as a result of the historical process, concepts close to public relations, tools used in public relations studies, public relations and Media Relations, press release, press conference and Press File preparation, public relations campaigns.

Name of Lecturer(s)
Learning Outcomes
1.Understands the aims of Public Relations.
2.Develops the kinds of Public Relations.
3.Knows the importance and timing of Pro-active and reactive public relations.
4.Knows Public Relations in times of crisis.
5.Knows the target audience in public relations policy.
Recommended or Required Reading
1.Public relations and Communication, Ahmet Yatkin, Ummühan Nazan Yatkin, Nobel publication distribution, 3. Print, Ankara, 2010.
2.Public relations and communication, Fatma Gatikli, Beta publishing, 2. Print, Istanbul, 2010.
Weekly Detailed Course Contents
Week 1 - Theoretical
Definition and importance of Public Relations, historical development of Public Relations, types of Public Relations
Week 2 - Theoretical
Social Responsibility, The Place Of Public Relations In The Concept Of Social Responsibility
Week 3 - Theoretical
Concepts close to public relations, Total Quality Management and Public Relations, Organizational Culture and Public Relations
Week 4 - Theoretical
Public relations and effective communication techniques
Week 5 - Theoretical
Objectives Of Public Relations, Basic Principles Of Public Relations
Week 6 - Theoretical
The organization of public relations in the workplace, and employees should have in terms of Public Relations
Week 7 - Theoretical
Public Relations Management
Week 8 - Intermediate Exam
Midterm
Week 9 - Theoretical
Target Audience In Public Relations Policy In Enterprises
Week 10 - Theoretical
Recognition methods in public relations, tools and methods used in public relations promotion
Week 11 - Theoretical
Public Relations In Virtual Environment
Week 12 - Theoretical
Public Relations In Times Of Crisis
Week 13 - Theoretical
Tools and methods used in public relations
Week 14 - Final Exam
Final Exam.
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140342
Land Work25316
Midterm Examination1617
Final Examination19110
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes