The course aims to introduce students to the processes of defining new business opportunities, making business plans within the framework of these opportunities and making business plans for research and new initiatives, as well as to discuss innovation management at the level of expertise in the organizational context from a strategic and operational perspective. Students are encouraged to produce creative ideas that are open to commercial benefit for new initiatives. Turning creative ideas into successful business ventures is a difficult task that requires creativity, good understanding of the business environment and the market, careful planning, risk management and business management capabilities. This course is designed to cover the set of entrepreneurial thinking about creating new initiatives, creativity and Idea development, evaluating interventional opportunities, conducting feasibility studies and market research, planning location and capacity with marketing plan and financial preparation, legal issues and risk analysis, providing strategic tools, equipment and a framework for the innovation process, as well as the importance of analytical and interpersonal

Introduction, general definitions and concepts related to innovation and innovation management. Objectives/objectives, rules, processes, culture and types of innovation. Remarks on Team innovation and brainstorming. Examples Of Application Of Innovation Process. Creativity, importance, definitions and concepts. Two theories and examples of creativity. Innovation Organization and entrepreneurship. New product and service development