Information Package / Course Catalogue
Public Relations in Sports
Course Code: SYB327
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 3
Objectives of the Course

The aim of the definition of public relations, the emergence and development of the elements of communication process, barriers to communication types, the elimination of these barriers and to comprehend the quality of communication.

Course Content

The aim of the definition of public relations, the emergence and development of the elements of communication process and to comprehend the quality of communication.

Name of Lecturer(s)
Learning Outcomes
1.Know and explain the formation and development processes of the concept of peoples relations, their problems, their role in management, and their importance.
2.Know and explain relationship between sports media and public relations concepts.
3.Know and explain the place and importance of mass media in sport management. Can be explained by integrating the relations with the people into the concept.
4.Know the importance of the concept of public relations in sport management in Turkey.
5.Public Relations campaign can realize the communication stages
Recommended or Required Reading
1.Gul Coşkun, Nilay Başok Yurdakul, Nilay Başok (2014) Theoretically Public Relations Projects, Nobel Academic Publishing
2.Ali Gürel Göksel (2016) Public Relations and Communication in Sport Management, Turkey Alim Books
3.Ayşen Akyüz (2017) Sports Sponsorship and Image Transfer, Alfa Publishing
4.Aydemir Okay (1998) Sponsorship as a Public Relations Tool, Epsilon Publishing
Weekly Detailed Course Contents
Week 1 - Theoretical
Sport media and the concept of public relations.
Week 2 - Theoretical
Communication, communication modules, public relations and communication, persuasion theories.
Week 3 - Theoretical
Examples and comparison of public relations from different countries.
Week 4 - Theoretical
Advertising, propaganda and marketing in public relations.
Week 5 - Theoretical
The effect of the structure and organization of public relations management.
Week 6 - Theoretical
Target audience of public relations, target audience in sports fields.
Week 7 - Theoretical
Sports public relations processes, methods and tools.
Week 8 - Intermediate Exam
Midterm
Week 9 - Theoretical
Sports sponsorship and support activities.
Week 10 - Theoretical
Relations with the people in crisis. Examples from the sport.
Week 11 - Theoretical
Establishment of corporate reputation in reputation management and sport management.
Week 12 - Theoretical
Public relations in public places.
Week 13 - Theoretical
Effective presentation techniques, nonverbal communication, preparation of speech text.
Week 14 - Theoretical
Sports public relations examples.
Week 15 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140342
Individual Work110212
Midterm Examination19110
Final Examination110111
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes