Information Package / Course Catalogue
Marketing Communications (media Communications)
Course Code: AGE431
Course Type: Non Departmental Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

Focus on the factors that require in communicate with businesses and brand’s consumers

Course Content

This course informs the students that importance of communication in marketing facilities such as advertising, guest relations and personal sales.

Name of Lecturer(s)
Learning Outcomes
1.To be able to explain the scope and the concept of marketing
2.Understand the development process of marketing communication
3.Understand why and how marketing communication applications can be integrated
4.To be able to explain integrated marketing communication
5.Comparing methods such as advertising, public relations, sales promotion, personal selling, oral communication, etc
6.Understand the role of new media in the process of integrated marketing communication
7.Comprehending integrated marketing communication models
8.Comprehending the management process of integrated marketing communication
Recommended or Required Reading
1.. J.Varey, Richard. (2002), Marketing Communication: Principles and Practice.
2.Bozkurt, İzzet. (2000), Bütünleşik Pazarlama İletişimi. MediaCat: Ankara
3.Odabaşı, Yavuz ve Mine Oyman (2006). Pazarlama İletişimi Yönetimi. MediaCat:Ankara
4.Erciş, Mehmet Serdar (2011). Pazarlama İletişimi Kavramları. Nobel Yayın Dağıtım. Ankara.
5.. Ünüsan, Çağatay ve Mete Sezgin (2005). Turizmde Strateji Eksenli Pazarlama İletişimi. NKM Yayınları, Konya.
Weekly Detailed Course Contents
Week 1 - Theoretical
Information (the aim, scope, method, the disclosure of lesson plan resources and weekly)
Week 2 - Theoretical
Basic concepts in marketing
Week 3 - Theoretical
Marketing Mix
Week 4 - Theoretical
Basic Principles Of Marketing Communications
Week 5 - Theoretical
Integrated marketing communications: Definition, scope and development
Week 6 - Theoretical
Advertisement and Public Relations
Week 7 - Theoretical
Personal Sales and Sales Improvement
Week 8 - Theoretical
Promotion
Week 9 - Theoretical
Mid term exam
Week 10 - Theoretical
Dimensions of communication in marketing mix elements
Week 11 - Theoretical
Integrated Marketing Communications Models I
Week 12 - Theoretical
Integrated Marketing Communications Models I Integrated Marketing Communications Models I Integrated Marketing Communications Models I Integrated Marketing Communications Models II
Week 13 - Theoretical
Integrated marketing communications management
Week 14 - Theoretical
New Media
Week 15 - Theoretical
Word of Mouth Marketing
Week 16 - Theoretical
Final
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141356
Midterm Examination1718
Final Examination110111
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
OÇ-1
2
5
5
2
2
2
1
3
1
5
5
5
2
4
1
4
OÇ-2
2
5
5
2
2
2
1
3
1
5
5
5
2
4
1
4
OÇ-3
2
5
5
2
2
2
1
3
1
5
5
5
2
4
1
4
OÇ-4
2
5
5
2
2
2
1
3
1
5
5
5
2
4
1
4
OÇ-5
2
5
5
2
2
2
1
3
1
5
5
5
2
4
1
4
OÇ-6
2
5
5
2
2
2
1
3
1
5
5
5
2
4
1
4
OÇ-7
2
5
5
2
2
2
1
3
1
5
5
5
2
4
1
4
OÇ-8
2
5
5
2
2
2
1
3
1
5
5
5
2
4
1
4
Adnan Menderes University - Information Package / Course Catalogue
2026