Information Package / Course Catalogue
Internet Based Marketing
Course Code: HOM231
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

Especially with the widespread growth of the Internet and electronic market structure in emerging opportunities and threats to tourism businesses and tourist consumers, to examine new business approaches and practices.

Course Content

To reach potential customers, products and services to customers over the Internet to promote and sell.

Name of Lecturer(s)
Learning Outcomes
1.Gain knowledge about e-commerce concepts.
2.Gain knowledge about e-commerce and touristic consumers, the effects of tourism enterprises.
3.Gain knowledge about e-business models and e-business strategies.
4.Gain knowledge about direct marketing issues in e-commerce
5.Gain knowledge about e-commerce payment systems and security issues
Recommended or Required Reading
1.ACAR Erkan, CANTÜRK Kayahan, Elektronik Ticaret ve Elektronik İş, Nobel Yayın Dağıtım, 2007
2.DOKUR Şükrü, ERBAŞLAR Gazanfer, Elektronik Ticaret, Nobel Yayın Dağıtım, 2008
3.ÖZMEN Şule, Ağ Ekonomisinde Yeni Ticaret Yolu E-Ticaret, İstanbul Bilgi Üniversitesi Yayınları, İstanbul, 2009
Weekly Detailed Course Contents
Week 1 - Theoretical
Electronic Commerce Introduction, Basic Concepts, Internet and globalization. Businesses and consumers, Effects of E-Commerce, E-Business, E-Business and E-Commerce.
Week 2 - Theoretical
Knowledge, Knowledge Management, Information Economics, Information Systems.
Week 3 - Theoretical
E-Commerce Myths and Facts.
Week 4 - Theoretical
E-Business Models.
Week 5 - Theoretical
SWOT Analysis of E-Transformation.
Week 6 - Theoretical
E-Business Strategies.
Week 7 - Theoretical
E-Tourism.
Week 8 - Intermediate Exam
Midterm Exam
Week 9 - Theoretical
E-Commerce Marketing, E-Competition, E-Buyer, e-product, E-Price.
Week 10 - Theoretical
E-Distribution, E-Promotion, Customer Relationship Management.
Week 11 - Theoretical
E-Commerce applications in Tourism Industry.
Week 12 - Theoretical
Data Warehousing and Data Mining.
Week 13 - Theoretical
E-commerce tools, E-Commerce Payment Systems.
Week 14 - Theoretical
Problems in E-Commerce, E-Commerce Security
Week 15 - Theoretical
Cyber security
Week 16 - Final Exam
Final exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Practice1%10
Quiz2%20
Midterm Examination1%20
Final Examination1%50
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140342
Assignment70214
Laboratory21410
Studio Work1077
Midterm Examination1011
Final Examination1011
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes