Information Package / Course Catalogue
| Course Code | : HOM335 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
Evaluation of brandization and sustainability methods at tourism sector where brandization is gaining to much importance.
Subjects like brand image, brandization, brand loyalty, brand awareness at establishments and destinations will be tought.
| 1. | Place of brand at marketing. |
| 2. | Methods of brandization. |
| 3. | Componants of name, logo and slogan. |
| 4. | Positioning of brand. |
| 5. | Service brandization. |
| 6. | Brand personality and brand image. |
| 7. | Destinations brandization and deduces from several examples. |
| 8. | Establishments brandization and deduces from several examples. |
| 9. | Brand management. |
| 10. | The importance of customer loyalty at brandization. |
| 1. | Aaker, David A.(1996), Building Strong Brands. Free Press, Newyork. |
| 2. | Ar, Aybeniz Akdeniz (2007), Marka ve Marka Stratejileri.Nobel Yayın, İstanbul. |
| 3. | Aktuğlu, Işıl Karpat (2009), Marka Yönetimi. İletişim Yayınları, İstanbul |
| 4. | Erdil, T. Sabri ve Yeşim Uzun (2009), Marka Olmak. Beta Yayınları, İstanbul. |
| 5. | Dereli, Türkay ve Adil Baykasoğlu (2007), Toplam Marka Yönetimi. Hayat Yayınları, İstanbul. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Assignment | 1 | 20 | 1 | 21 |
| Reading | 1 | 5 | 1 | 6 |
| Midterm Examination | 1 | 4 | 1 | 5 |
| Final Examination | 1 | 4 | 1 | 5 |
| TOTAL WORKLOAD (hours) | 79 | |||