Information Package / Course Catalogue
Sales and Marketing Applications
Course Code: HOM444
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 6
Prt.: 24
Credit: 18
Lab: 0
ECTS: 30
Objectives of the Course

To enable the students to work in the hospitality industry to recognize the sales and marketing department and to facilitate their integration in the hospitality sector.

Course Content

Sectoral practice to ensure that students get to know working conditions more closely.

Name of Lecturer(s)
Learning Outcomes
1.Accommodation learn the functioning of sales and marketing relationships in the business section and other sections.
2.Students learning occupancy accommodation needs to be done to increase the functions related to the company
3.Gaining experience with MICE sales
4.Gaining experience with after-sales services
5.Gaining experience about banquette organization
Recommended or Required Reading
1.Satış ve Satış Yönetimi (Doç. Dr. Remzi Altunışık , Prof. Dr. A. Hamdi İslamoğlu )
Weekly Detailed Course Contents
Week 1 - Theoretical
Importance and Responsibilities of the Sales and Marketing Department
Week 2 - Theoretical
Organizational Chart of Sales and Marketing Department
Week 3 - Theoretical
Sales and Marketing Department Job Descriptions
Week 4 - Theoretical
Workflow and Working Process
Week 5 - Theoretical
Accommodation Sales Principles
Week 6 - Theoretical
Accommodation Prices And Use Features
Week 7 - Theoretical
Preparation and Implementation of Marketing Plan
Week 8 - Theoretical
Meeting And Banquet Halls Related Information and Sales Principles
Week 9 - Intermediate Exam
Exam
Week 10 - Theoretical
All Banquet Menu Price List and Sales Principles
Week 11 - Theoretical
The printed forms used
Week 12 - Theoretical
Application Principles and Policies
Week 13 - Theoretical
Application Sales Views
Week 14 - Theoretical
Preparation of Sales Budget
Week 15 - Theoretical
Reporting
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Practice8409756
TOTAL WORKLOAD (hours)756
Contribution of Learning Outcomes to Programme Outcomes