Information Package / Course Catalogue
Cruise and Yacht Tourism
Course Code: YHM348
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

students wonder about the world and Turkey in a rapidly growing type of tourism that cruise tourism to awaken, to expand alternative employment opportunities.

Course Content

Developments in domestic and international markets in cruise tourism, types of cruise tourism products, cruise The duties undertaken by the travel agencies providing tourism services include cruise ship investment and management. general conditions.

Name of Lecturer(s)
Learning Outcomes
1.Recognizes cruise tourism, masters terminology.
2.Learns the demand trends in the domestic market.
3.Understands demand trends in foreign markets.
4.Knows the physical and organizational structures of cruise ships.
5.Knows the observed changes in cruise supply
6.Assimilates the difference between cruise and other tourism investments
7.Knows the services provided by travel agencies to cruise companies in detail
8.They have the qualifications of sales personnel required by travel agencies selling cruise packages.
9.the major cruise port in the world and Turkey will have information about the elements of charm
Recommended or Required Reading
1.Öner Ç. (1997), Seyahat Ticareti, Literatür Yayınları:16, İstanbul
2.Güzel, K. (2006). Kruvaziyer Turizmin Türkiye'deki Geleceği. İstanbul: İstanbul Üniversitesi Deniz Bilimleri ve İşletmeciliği Enstitüsü.
3.incekara, A., & Yılmaz, S. (2002). Dünyada ve Türkiye'de Kruvaziyer Turizmi. İstanbul: İstanbul Ticaret Odası.
4.Butterworth Heinemann Dowling, R. (Ed.). (2006). Cruise Ship Tourism. Wallingford: CABI
Weekly Detailed Course Contents
Week 1 - Theoretical
The concept of cruise tourism and historical development process
Week 1 - Preparation Work
Reading, researching
Week 2 - Theoretical
The advantages and disadvantages of cruise tourism
Week 2 - Preparation Work
Reading, researching
Week 3 - Theoretical
Types of Cruise
Week 3 - Preparation Work
Reading, researching
Week 4 - Theoretical
General structures and features of cruise ships
Week 4 - Preparation Work
Reading, researching
Week 5 - Theoretical
Organizational structure of cruise ships
Week 5 - Preparation Work
Reading, researching
Week 6 - Theoretical
General structure of the cruise sector
Week 6 - Preparation Work
Reading, researching
Week 7 - Theoretical
Cruise product range and marketing
Week 7 - Preparation Work
Reading, researching
Week 8 - Theoretical
Services offered by cruise agencies to cruise operators
Week 8 - Preparation Work
Reading, researching
Week 9 - Intermediate Exam
mid term exam
Week 10 - Theoretical
27/5000 Routes in the world cruise
Week 10 - Preparation Work
Reading, researching
Week 11 - Theoretical
cruise routes in the Mediterranean and Turkey
Week 11 - Preparation Work
Reading, researching
Week 12 - Theoretical
Cruise tourism as an area of investment and management
Week 12 - Preparation Work
Reading, researching
Week 13 - Theoretical
Cruise port management
Week 13 - Preparation Work
Reading, researching
Week 14 - Theoretical
Professional organizations
Week 14 - Preparation Work
Reading, researching
Week 15 - Final Exam
final exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142256
Individual Work7107
Midterm Examination1516
Final Examination1516
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
OÇ-1
5
4
3
1
1
2
4
4
4
1
1
OÇ-2
3
3
2
3
4
4
5
4
3
OÇ-3
3
3
2
3
2
3
2
3
2
2
OÇ-4
3
4
1
3
2
3
2
OÇ-5
3
4
2
3
2
2
OÇ-6
3
2
2
2
2
OÇ-7
2
2
3
4
2
3
2
4
5
4
3
4
OÇ-8
3
3
4
5
3
3
4
5
3
4
5
5
3
5
4
3
OÇ-9
2
3
4
3
3
5
3
Adnan Menderes University - Information Package / Course Catalogue
2026