Information Package / Course Catalogue
| Course Code | : SRB403 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
To be able to use the basic princables, rules, approaches, policies and vehicles related to publicizing
The concept of publicizing; the differences between some concepts such as advertising, publicity; the characteristics of publicizing approaches and attributes; some considerations in publicizing in tourism; publicizing and informatics in tourism; touristic publicizing rules; publicizing through publicizing development in tourism, publicizing through advertising in tourism; publicizing through publicity in tourism; publicizing through public relations in tourism; publicizing thorough propaganda in tourism; publicizing through diplomacy and lobbying in tourism;publicizing through personal contact in tourism.
| 1. | To be able to comprehend the basic concepts related to publicizing in tourism |
| 2. | To be able to comprehend the differentness of some publicizing related concepts from publicizing. |
| 3. | To be able to comprehend how to use touristic publicizing rules. |
| 4. | To be able to comprehend the knowledge about common and different aspects of publicizing approaches. |
| 5. | Learning the examples of promoting applications in tourism |
| 1. | Rızaoğlu Bahattin, (2004), Turizmde Tanıtma, Detay Yayıncılık, Ankara |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Assignment | 2 | 13 | 0 | 26 |
| Midterm Examination | 1 | 9 | 1 | 10 |
| Final Examination | 1 | 9 | 1 | 10 |
| TOTAL WORKLOAD (hours) | 74 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | |
OÇ-1 | 3 | 3 | 1 | 5 | 4 | 2 | 1 | 4 | 1 | 3 | 3 | 4 | 4 | 4 | 3 | 3 | 1 | 1 |
OÇ-2 | 3 | 3 | 1 | 5 | 4 | 2 | 1 | 4 | 1 | 3 | 3 | 4 | 4 | 4 | 3 | 3 | 1 | 1 |
OÇ-3 | 3 | 3 | 1 | 5 | 4 | 2 | 1 | 4 | 1 | 3 | 3 | 4 | 4 | 4 | 3 | 3 | 1 | 1 |
OÇ-4 | 3 | 3 | 1 | 5 | 4 | 2 | 1 | 4 | 1 | 3 | 3 | 4 | 4 | 4 | 3 | 3 | 1 | 1 |
OÇ-5 | 3 | 3 | 1 | 5 | 4 | 2 | 1 | 4 | 1 | 3 | 3 | 4 | 4 | 4 | 3 | 3 | 1 | 1 |