Information Package / Course Catalogue
Tourism Behaviour
Course Code: SRB114
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 3
Objectives of the Course

The purpose of this course is to help the students understand the phenomenon of tourism is a result of tourist behaviorand learn what the behavior of individual or community is and acquire the necessary skills and competencies of tourism behaving.

Course Content

Understanding of tourism behavior, motivation and tourism behavior, personality traits and tourism behavior, cognition-emotion-learning attitude and behavior of tourism, tourist purchasing, external behavior of the foundations of tourism, tourist demand and tourism behavior, tourist purchasing behavior process (stages, factors, properties, , perceived risk), tourist-specific lifestyle, behaviors, tourist-tourist relations, tourist-tourist-duty to provide information about their relationship.

Name of Lecturer(s)
Learning Outcomes
1. To be able to define and express the basic concepts about the tourism behavior.
2.To be able to name and report the internal foundations of tourism behaviour.
3.To be able to name and report the external foundations of tourism behavior
4.To be able to nunderstand and comprehend the process of touristic buying behavior
5.To be able to learn basic psychology concepts
Recommended or Required Reading
1.Rızaoğlu, Bahattin, (2012),Turizm Davranışı Detay Yayıncılık, Ankara
2.Rızaoğlu Bahattin (2004) Turizm ve Toplumsallaşma Detay Yayıncılık, Ankara
3.Eroğlu Feyzullah (2000) Davranış Bilimleri, Beta basım yayın, İstanbul
Weekly Detailed Course Contents
Week 1 - Theoretical
Foundations of behavior (concept of behaviour, definition of behaviour, general structure and features of tourism behavior, errors in consumer behavior, general approaches to consumer behavior, the models of explaining consumer behavior)
Week 2 - Theoretical
Understanding the tourism behavior (benefits of undersitanding tourism behavior, sciences investigating tourism behavior, , environments of tourism behavior,, displayers of tourism behavior, culture of tourism as a new value)
Week 3 - Theoretical
Motivation and tourism behavior
Week 4 - Theoretical
Personality traits and tourism behavior
Week 5 - Theoretical
Emotion-cognition-learning- attitude and tourism behavior
Week 6 - Theoretical
External foundations of tourism behavior
Week 7 - Theoretical
The process of tourist buying behavior (stages, factors, characteristics, perceived risk),
Week 8 - Theoretical
Touristic experience ( nature of touristic experience, flow experience, phases of touristic experience, characteristics of touristic experience, environments of touristic experience)
Week 9 - Intermediate Exam
Midterm exam
Week 10 - Theoretical
Behaviors special to touristic lifestyles
Week 11 - Theoretical
Tourist-Tourist relations
Week 12 - Theoretical
Tourist-Native relations
Week 13 - Theoretical
Different groups of native and their some behavioral characteristics
Week 14 - Theoretical
Tourist-employee relations
Week 15 - Theoretical
General review
Week 16 - Final Exam
Final exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140342
Assignment142028
Midterm Examination1415
Final Examination1516
TOTAL WORKLOAD (hours)81
Contribution of Learning Outcomes to Programme Outcomes
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PÇ-13
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PÇ-15
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PÇ-18
OÇ-1
5
3
5
5
2
1
3
5
5
5
3
5
1
5
1
5
1
1
OÇ-2
5
3
5
5
2
1
3
5
5
5
3
5
1
5
1
5
1
1
OÇ-3
5
3
5
5
2
1
3
5
5
5
3
5
1
5
1
5
1
1
OÇ-4
5
3
5
5
2
1
3
5
5
5
3
5
1
5
1
5
1
1
OÇ-5
5
3
5
5
2
1
3
5
5
5
3
5
1
5
1
5
1
1
Adnan Menderes University - Information Package / Course Catalogue
2026