Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Prof. Osman Eralp ÇOLAKOĞLU

Prof. Vehbi Uğur TANDOĞAN

Assoc. Prof. Ahu YAZICI AYYILDIZ

Assoc. Prof. Gülnur KARAKAŞ TANDOĞAN

Assoc. Prof. Güntekin ŞİMŞEK

Assoc. Prof. Hakan ATAY

Assoc. Prof. Melek Ece ÖNCÜER ÇİVİCİ

Assoc. Prof. Onur İÇÖZ

Assoc. Prof. Tuğrul AYYILDIZ

Assoc. Prof. Vedat ACAR

Ins. Büşra HAFÇI YORULMAZ

Ins. Ergün EFENDİ

Ins. Fisun KARABURUN

Ins. Funda SÖNMEZATEŞ

Ins. Şebnem GÜNAYDIN

Lec. Battal OĞUZ

Lec. Fulya MÜRTEZA

Lec. Sibel KAÇAR

Res. Assist. Fatih EPİK

Lec. Alperen DEMİR

Lec. Banu ŞİMŞEK

Lec. Emrah KARAÇAYIR

Lec. Fatma KARAGÖZ

Lec. Kardelen Eda ESKİN

Lec. Mahmut EFENDİ

Lec. Neslihan HURDA

Lec. Saime Alev TOPÇU

Lec. Şadiye Esra ANAZ

Lec. Şule KAYA ÜNAL

Lec. Şükran ATLI

Lec. Turan OKUL

Özgül ARIN

Strategical Management In Tourism Busineses

Course Code	: SRB407
Course Type	: Required
Couse Group	: First Cycle (Bachelor's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 3

Objectives of the Course

The aim of the course is to examine the strategic management approach in terms of tourism enterprises and is analyzed

Course Content

Strategy and similar concepts, characteristics of strategic management, processes, elements, external and internal environment analysis, top management strategies, corporate strategies, competition strategies, functional strategies, strategic management techniques

Name of Lecturer(s)