Information Package / Course Catalogue
| Course Code | : SRB407 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
The aim of the course is to examine the strategic management approach in terms of tourism enterprises and is analyzed
Strategy and similar concepts, characteristics of strategic management, processes, elements, external and internal environment analysis, top management strategies, corporate strategies, competition strategies, functional strategies, strategic management techniques
| 1. | Have a broad knowledge of the concept of strategy and distinguish the concept of strategy from similar concepts |
| 2. | Learn the features of strategic management, strategic management process and elements |
| 3. | Have knowledge about external and internal environmental analysis techniques in strategic management process |
| 4. | Gains knowledge of how environmental elements are measured in strategic management process. |
| 5. | Know and apply competition strategies |
| 1. | Hayri Ülgen ve S.Kadri Mirze (2006). İşletmelerde Stratejik Yönetim, Literatür Yayıncılık, İstanbul |
| 2. | http://www.canaktan.org/yonetim/stratejik-yonetim/anasayfa-strateji.htm |
| 3. | http://www.danismend.com/konular/stratejiyon/STR-STRATEJIK%20YONETIM%20NEDIR.htm |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 3 | 56 |
| Assignment | 2 | 3 | 0 | 6 |
| Midterm Examination | 1 | 0 | 5 | 5 |
| Final Examination | 1 | 8 | 1 | 9 |
| TOTAL WORKLOAD (hours) | 76 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | |
OÇ-1 | 2 | 4 | 4 | 2 | 3 | 3 | 3 | 2 | 5 | 4 | 3 | |||||||
OÇ-2 | 3 | 5 | 5 | 3 | 5 | 4 | 3 | 5 | 3 | 4 | ||||||||
OÇ-3 | 3 | 5 | 5 | 5 | 5 | 5 | 4 | 5 | 4 | 5 | ||||||||
OÇ-4 | 2 | 5 | 4 | 3 | 5 | 5 | 3 | 4 | 3 | 3 | ||||||||
OÇ-5 | 3 | 5 | 5 | 3 | 5 | 5 | 4 | 4 | 5 | |||||||||