Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Prof. Osman Eralp ÇOLAKOĞLU

Prof. Vehbi Uğur TANDOĞAN

Assoc. Prof. Ahu YAZICI AYYILDIZ

Assoc. Prof. Gülnur KARAKAŞ TANDOĞAN

Assoc. Prof. Güntekin ŞİMŞEK

Assoc. Prof. Hakan ATAY

Assoc. Prof. Melek Ece ÖNCÜER ÇİVİCİ

Assoc. Prof. Onur İÇÖZ

Assoc. Prof. Tuğrul AYYILDIZ

Assoc. Prof. Vedat ACAR

Ins. Büşra HAFÇI YORULMAZ

Ins. Ergün EFENDİ

Ins. Fisun KARABURUN

Ins. Funda SÖNMEZATEŞ

Ins. Şebnem GÜNAYDIN

Lec. Battal OĞUZ

Lec. Fulya MÜRTEZA

Lec. Sibel KAÇAR

Res. Assist. Fatih EPİK

Lec. Alperen DEMİR

Lec. Banu ŞİMŞEK

Lec. Emrah KARAÇAYIR

Lec. Fatma KARAGÖZ

Lec. Kardelen Eda ESKİN

Lec. Mahmut EFENDİ

Lec. Neslihan HURDA

Lec. Saime Alev TOPÇU

Lec. Şadiye Esra ANAZ

Lec. Şule KAYA ÜNAL

Lec. Şükran ATLI

Lec. Turan OKUL

Özgül ARIN

Tourism Marketing

Course Code	: SRB304
Course Type	: Required
Couse Group	: First Cycle (Bachelor's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 3

Objectives of the Course

To be able to evaluate and apply marketing knowledges, concepts, theories and tools from tourism standpoint, on the one hand, and be able to develop new knowledges, concepts, theories and tools peculiar to tourism marketing on the other hand.

Course Content

marketing mix, consumer behavior, Current approaches

Name of Lecturer(s)