Information Package / Course Catalogue
| Course Code | : SRB304 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
To be able to evaluate and apply marketing knowledges, concepts, theories and tools from tourism standpoint, on the one hand, and be able to develop new knowledges, concepts, theories and tools peculiar to tourism marketing on the other hand.
marketing mix, consumer behavior, Current approaches
| 1. | To be able to comprehend the attributes of tourism marketing |
| 2. | To be able to comprehend the dinstinctive features of the service. |
| 3. | To be able to comprehend the process of vacation purchasing. |
| 4. | To be able to comprehend what the promotion approaches and dimensions are and how to use this approaches and dimensions. |
| 5. | Use marketing strategies in terms of tourism businesses |
| 1. | Kozak, N. (2016). Turizm pazarlaması. Detay Yayıncılık: Ankara |
| 2. | İçöz, O. (2001). Turizm Pazarlaması. Turhan Kitabevi:Ankara |
| 3. | Meydan Uygur, S. (2017). Örnek Olaylarla Turizm Pazarlama. Detay Yayıncılık: Ankara |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 3 | 56 |
| Midterm Examination | 1 | 7 | 1 | 8 |
| Final Examination | 1 | 10 | 1 | 11 |
| TOTAL WORKLOAD (hours) | 75 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | |
OÇ-1 | 3 | 3 | 3 | 4 | 3 | 4 | 3 | 3 | 3 | 4 | 3 | 4 | 3 | 4 | 4 | 3 | 2 | 3 |
OÇ-2 | 3 | 3 | 3 | 4 | 3 | 4 | 3 | 3 | 3 | 4 | 3 | 4 | 3 | 4 | 3 | 3 | 2 | 3 |
OÇ-3 | 3 | 3 | 3 | 4 | 3 | 4 | 3 | 3 | 3 | 4 | 3 | 4 | 3 | 4 | 4 | 4 | 2 | 2 |
OÇ-4 | 3 | 3 | 3 | 4 | 3 | 4 | 3 | 3 | 4 | 4 | 3 | 4 | 3 | 4 | 3 | 3 | 2 | 2 |
OÇ-5 | 3 | 3 | 3 | 4 | 3 | 4 | 3 | 3 | 3 | 4 | 3 | 4 | 3 | 4 | 4 | 4 | 2 | 3 |