Information Package / Course Catalogue
Marketing
Course Code: SRB303
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 4
Objectives of the Course

The aim of the lesson is to train students that are capable of analysing and studying basic marketing activities in terms of Turkey and World practice.

Course Content

Students taking this course are going to be informed of basic marketing principals that is required for tourism marketing course of spring term

Name of Lecturer(s)
Learning Outcomes
1.To be able to comprehend the differences between marketing and such basic marketing concepts as marketing mix components and sales promotion
2.Knows the elements of marketing mix
3.To be able to comprehend the information about consumer behavior and internal and external factors forming this behaviour.
4.To be able to analyse the processes they go through while making purchasing consideration.
5.Knows the current marketing approaches.
Recommended or Required Reading
1.Mucuk, İ. (2007). Pazarlama İlkeleri. Türkmen Kitabevi: İstanbul.
2.Yükselen, C. (2010). Pazarlama. Detay Yayıncılık: Ankara.
3.Martin Lindstrom (2009), Buyology, Optimist Yayın Dağıtım, İstanbul.
4.Melike Demirbağ Kaplan ve Tunçdan Baltacıoğlu (2007), İyi İletişim = İyi Pazarlama, MediaCat Kitapları, İstanbul.
Weekly Detailed Course Contents
Week 1 - Theoretical
Information (Objectives and scope, methods, resources, and disclosure of the weekly lesson plan)
Week 2 - Theoretical
Introduction to marketing
Week 3 - Theoretical
History of marketing
Week 4 - Theoretical
Marketing environment- strategic marketing
Week 5 - Theoretical
Consumer markets, industrial markets,
Week 6 - Theoretical
Segmentation, targeting, positioning
Week 7 - Theoretical
Marketing mix: product
Week 8 - Theoretical
Marketing mix: price
Week 9 - Theoretical
Marketing mix: promotion
Week 10 - Theoretical
Marketing mix: place
Week 11 - Theoretical
current marketing approaches: niche marketing, green marketing, womm
Week 12 - Theoretical
current marketing approaches: social media marketing
Week 13 - Theoretical
current marketing approaches: e-marketing
Week 14 - Theoretical
Services marketing
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141356
Midterm Examination121122
Final Examination121122
TOTAL WORKLOAD (hours)100
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
PÇ-17
PÇ-18
OÇ-1
3
3
3
3
3
4
3
3
3
4
3
4
3
4
3
2
1
2
OÇ-2
3
3
3
3
3
4
3
3
3
4
3
4
3
4
3
2
1
2
OÇ-3
3
3
3
3
4
4
3
3
3
4
3
4
3
4
3
3
1
2
OÇ-4
3
3
3
3
4
4
3
3
3
3
3
3
2
4
3
3
1
2
OÇ-5
3
3
3
3
4
4
3
3
3
3
3
4
3
4
4
3
1
2
Adnan Menderes University - Information Package / Course Catalogue
2026