Information Package / Course Catalogue
| Course Code | : SRB336 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
Özellikle İnternet’in gelişmesi ve yaygınlaşması ile ortaya çıkan elektronik pazar yapısı içerisinde turizm işletmeleri ve turistik tüketiciler için fırsat ve tehditleri, yeni işletmecilik anlayışları ve uygulamalarını incelemektir.
To reach the potential customer, to introduce the product and services to the customer and to make sales over the internet.
| 1. | Know the concepts related to e-commerce. |
| 2. | Will be able to know the effects of e-commerce on tourism businesses and tourist consumers. |
| 3. | Know e-business models and e-business strategies. |
| 4. | Will be able to know direct and authorized marketing issues in e-commerce. |
| 5. | Know payment systems and security issues in e-commerce. |
| 1. | ACAR Erkan, CANTÜRK Kayahan, Elektronik Ticaret ve Elektronik İş, Nobel Yayın Dağıtım, 2007 |
| 2. | DOKUR Şükrü, ERBAŞLAR Gazanfer, Elektronik Ticaret, Nobel Yayın Dağıtım, 2008 |
| 3. | ÖZMEN Şule, Ağ Ekonomisinde Yeni Ticaret Yolu E-Ticaret, İstanbul Bilgi Üniversitesi Yayınları, İstanbul, 2009 |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 2 | 42 |
| Reading | 14 | 1 | 1 | 28 |
| Midterm Examination | 1 | 1 | 1 | 2 |
| Final Examination | 1 | 2 | 1 | 3 |
| TOTAL WORKLOAD (hours) | 75 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | |
OÇ-1 | 3 | 4 | 5 | 4 | 4 | 3 | 5 | 4 | 4 | 3 | 4 | 5 | 3 | 5 | 5 | 4 | 5 | 3 |
OÇ-2 | 3 | 4 | 5 | 4 | 4 | 3 | 5 | 4 | 4 | 3 | 4 | 5 | 3 | 5 | 5 | 4 | 5 | 3 |
OÇ-3 | 3 | 4 | 5 | 4 | 4 | 3 | 5 | 4 | 4 | 3 | 4 | 5 | 3 | 5 | 5 | 4 | 5 | 3 |
OÇ-4 | 3 | 4 | 5 | 4 | 4 | 3 | 5 | 4 | 4 | 3 | 4 | 5 | 3 | 5 | 5 | 4 | 5 | 3 |
OÇ-5 | 3 | 4 | 5 | 4 | 4 | 3 | 5 | 4 | 4 | 3 | 4 | 5 | 3 | 5 | 5 | 4 | 5 | 3 |