Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Prof. Abdullah TANRISEVDİ

Prof. Gül ERBAY ASLITÜRK

Prof. Güntekin ŞİMŞEK

Prof. Osman Eralp ÇOLAKOĞLU

Prof. Osman Nuri ÖZDOĞAN

Prof. Ülker ÇOLAKOĞLU

Prof. Vehbi Uğur TANDOĞAN

Assoc. Prof. Gülnur KARAKAŞ TANDOĞAN

Assoc. Prof. Hakan ATAY

Assoc. Prof. Melek Ece ÖNCÜER ÇİVİCİ

Assoc. Prof. Onur İÇÖZ

Assoc. Prof. Tuğrul AYYILDIZ

Assoc. Prof. Vedat ACAR

Ins. Burhanettin DEMİR

Ins. Ergün EFENDİ

Ins. Fisun KARABURUN

Ins. Funda SÖNMEZATEŞ

Ins. Şebnem GÜNAYDIN

Lec. Battal OĞUZ

Lec. Fatih EPİK

Lec. Fulya MÜRTEZA

Lec. Banu ŞİMŞEK

Lec. Fatma KARAGÖZ

Lec. Kardelen Eda ESKİN

Lec. Sylvıa Ester BOZDOĞAN

Lec. Şadiye Esra ANAZ

Lec. Şule KAYA ÜNAL

Lec. Şükran ATLI

Lec. Turan OKUL

Özgül ARIN

Marketing

Course Code	: AGE303
Course Type	: Required
Couse Group	: First Cycle (Bachelor's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 4

Objectives of the Course

The aim of the lesson is to train students that are capable of analysing and studying basic marketing activities in terms of Turkey and World practice.

Course Content

Students taking this course are going to be informed of basic marketing principals that is required for tourism marketing course of spring term.

Name of Lecturer(s)

Learning Outcomes

1.	To be able to comprehend the differences between marketing and such basic marketing concepts as marketing mix components and sales promotion
2.	Knows the elements of marketing mix
3.	To be able to comprehend the information about consumer behavior and internal and external factors forming this behaviour.
4.	To be able to analyse the processes they go through while making purchasing consideration.
5.	Knows the current marketing approaches.

Recommended or Required Reading

1.	Mucuk, İ. (2007). Pazarlama İlkeleri. Türkmen Kitabevi: İstanbul.
2.	Yükselen, C. (2010). Pazarlama. Detay Yayıncılık: Ankara.
3.	Martin Lindstrom (2009), Buyology, Optimist Yayın Dağıtım, İstanbul.
4.	Melike Demirbağ Kaplan ve Tunçdan Baltacıoğlu (2007), İyi İletişim = İyi Pazarlama, MediaCat Kitapları, İstanbul.

Weekly Detailed Course Contents

Week 1 - Theoretical

Information (Objectives and scope, methods, resources, and disclosure of the weekly lesson plan) and introduction to marketing

Week 2 - Theoretical

Periods of Marketing Understanding and Some Concepts of Marketing

Week 3 - Theoretical

Marketing environment- strategic marketing

Week 4 - Theoretical

Market Types/ Consumer Markets, Industrial Markets, International Markets I

Week 5 - Theoretical

Market Types/ Consumer Markets, Industrial Markets, International Markets II

Week 6 - Theoretical

Segmentation,

Week 7 - Theoretical

Targeting and Positioning

Week 8 - Theoretical

Marketing mix: product

Week 9 - Theoretical

Product Life Cycle – Brand, Packaging, Service and Quality Strategies

Week 10 - Theoretical

Marketing mix: price

Week 11 - Theoretical

Marketing mix: promotion

Week 12 - Theoretical

Advertising

Week 13 - Theoretical

Marketing mix: place

Week 14 - Theoretical

Current approaches in marketing

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Midterm Examination	1	%40
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	14	1	3	56
Midterm Examination	1	21	1	22
Final Examination	1	21	1	22
TOTAL WORKLOAD (hours)				100

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8	PÇ-9	PÇ-10	PÇ-11	PÇ-12	PÇ-13	PÇ-14	PÇ-15	PÇ-16	PÇ-17	PÇ-18
OÇ-1	3	3	3	3	3	4	3	3	3	4	3	4	3	4	3	2	1	2
OÇ-2	3	3	3	3	3	4	3	3	3	4	3	4	3	4	3	2	1	2
OÇ-3	3	3	3	3	4	4	3	3	3	4	3	4	3	4	3	3	1	2
OÇ-4	3	3	3	3	4	4	3	3	3	3	3	4	3	4	4	3	1	2
OÇ-5	3	3	3	3	4	4	3	3	3	3	3	4	3	4	4	3	1	2