The aim of this lesson is to enable the students to compherend that the tourism fact is the result of the tourism behavior , to obtain individual and social behaviors in tourism behavior , to perceive the skills and perfections that are required while enacting tourism behavior.

Comprehension of tourism behavior, motivation and tourism behavior, personality traits and tourism behavior, cognition-learning- affectivity- attitude and tourism behavior, touristic purchasing, exterior bases of tourism behavior, touristic volition and tourism behavior, touristic purchasing process (phases, factors, features, perceived risk), behaviors being intrinsic to life-style, tourist-tourist relations, tourist- native relations, tourist- employee relations.