Information Package / Course Catalogue
| Course Code | : REH435 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
Evaluation of brandization and sustainability methods at tourism sector where brandization is gaining to much importance.
Subjects like brand image, brandization, brand loyalty, brand awareness at establishments and destinations will be tought.
| Assoc. Prof. Ahu YAZICI AYYILDIZ |
| 1. | Comprehends the place and importance of brand at marketing. |
| 2. | Learns the Methods of brandization. |
| 3. | Recognizes Components of name, logo and slogan. |
| 4. | Learns how to appeal to the minds by positioning of brand. |
| 5. | Recognizes service brandization. |
| 6. | Comprehends such concepts as brand personality and brand image. |
| 7. | Deduces from various examples on the subject of destinations brandization |
| 8. | Deduces from various examples about brandization of establishments. |
| 9. | Gains the ability of brand management. |
| 10. | Comprehends the importance of customer loyalty at brandization. |
| 1. | Aaker, David A.(1996), Building Strong Brands. Free Press, Newyork |
| 2. | Ar, Aybeniz Akdeniz (2007), Marka ve Marka Stratejileri.Nobel Yayın, İstanbul. |
| 3. | Aktuğlu, Işıl Karpat (2009), Marka Yönetimi. İletişim Yayınları, İstanbul |
| 4. | Erdil, T. Sabri ve Yeşim Uzun (2009), Marka Olmak. Beta Yayınları, İstanbul. |
| 5. | Dereli, Türkay ve Adil Baykasoğlu (2007), Toplam Marka Yönetimi. Hayat Yayınları, İstanbul. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Assignment | 1 | 20 | 1 | 21 |
| Reading | 1 | 5 | 1 | 6 |
| Midterm Examination | 1 | 4 | 1 | 5 |
| Final Examination | 1 | 4 | 1 | 5 |
| TOTAL WORKLOAD (hours) | 79 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | |
OÇ-1 | 5 | 5 | 5 | 4 | 5 | 3 | 1 | 1 | 1 | 5 | 2 | 5 | 4 | 3 | 5 | 5 |
OÇ-2 | 5 | 5 | 5 | 5 | 5 | 3 | 1 | 1 | 1 | 5 | 4 | 5 | 4 | 3 | 5 | 5 |
OÇ-3 | 5 | 5 | 5 | 4 | 5 | 3 | 1 | 1 | 1 | 5 | 1 | 5 | 4 | 3 | 5 | 5 |
OÇ-4 | 5 | 5 | 5 | 5 | 5 | 3 | 1 | 1 | 1 | 5 | 2 | 5 | 4 | 3 | 5 | 5 |
OÇ-5 | 5 | 5 | 5 | 5 | 5 | 3 | 1 | 1 | 1 | 5 | 2 | 5 | 4 | 3 | 5 | 5 |
OÇ-6 | 5 | 5 | 5 | 4 | 5 | 3 | 1 | 1 | 1 | 5 | 2 | 5 | 4 | 3 | 5 | 5 |
OÇ-7 | 5 | 5 | 5 | 5 | 5 | 3 | 1 | 1 | 1 | 5 | 2 | 5 | 4 | 3 | 5 | 5 |
OÇ-8 | 5 | 5 | 5 | 5 | 5 | 3 | 1 | 1 | 1 | 5 | 3 | 5 | 4 | 3 | 5 | 5 |
OÇ-9 | 5 | 5 | 5 | 5 | 5 | 3 | 1 | 4 | 2 | 5 | 4 | 5 | 5 | 3 | 5 | 5 |
OÇ-10 | 5 | 5 | 5 | 4 | 5 | 3 | 1 | 1 | 1 | 5 | 5 | 5 | 4 | 3 | 5 | 5 |