The aim of the course is to entitle the students to use the basic rules, principles, approaches, policies and vehicles related to publicizing.

The concept of publicizing; the differences between some concepts such as advertising, publicity; the characteristics of publicizing approaches and attributes; some considerations in publicizing in tourism; publicizing and informatics in tourism; touristic publicizing rules; publicizing through development in tourism,publicizing through advertising in tourism; publicizing through publicity in tourism; publicizing through public relations in tourism; publicizing thorough propaganda in tourism; publicizing through diplomacy and lobbying in tourism; publicizing through personal contacts in tourism