The aim of the course is to teach students methods that could be used to create consumer loyalty by suggesting the importance of customer loyalty

Within the concept of the lesson, firstly, importance of the relationship and loyalty between customer satisfaction and customer loyalty will be handled with regards to tourism management. Furthermore, the other factors influencing the loyalty will be explained by giving examples. Loyalty types and examples of them will be presented. Additionally, policies and strategies required to increase the loyalty will be explained. Importance of complaint management will be evaluated in terms of loyalty.