It is aimed that students will gain enough knowledge, skills and other competences needed in tourism establishments about the topics of sales techniques and sales methods by taking into account the changing consumer expectation, request and needs.

Within the scope of the lesson, firstly, the place and the importance of sales in marketing studies will be explained. Students learn for what purposes they will use “sales” in their professional lives. Subjects will be conveyed according to the working principles of tourism establishments. Planning of sales force, education of salesmen, effective sales techniques, evaluating of management of sales penetrations with regards to the five basis functions and phases of sales process are among the subjects which will be treated