Information Package / Course Catalogue
New Product Development
Course Code: YBS461
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 6
Objectives of the Course

Basic aim of this course is to give a perspective to the participants about new product and technology developing process and informing the students about products from an beginning until to the its' presentation in markets.

Course Content

To create an awareness about inovation for having a seat in global production arena , the internalization of inovative ideas, enable students to have bright ideas to develop a new products and to give theoratic informations to them and to emphasise importance of the topic in organizational strategic management.

Name of Lecturer(s)