Information Package / Course Catalogue
New Product Development
Course Code: YBS461
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 6
Objectives of the Course

Basic aim of this course is to give a perspective to the participants about new product and technology developing process and informing the students about products from an beginning until to the its' presentation in markets.

Course Content

To create an awareness about inovation for having a seat in global production arena , the internalization of inovative ideas, enable students to have bright ideas to develop a new products and to give theoratic informations to them and to emphasise importance of the topic in organizational strategic management.

Name of Lecturer(s)
Learning Outcomes
1.Defines the concept of science and apply advanced strategies.
2.Improves their knowledge and skills in order to be adapted to the technological environment.
3.Finds new methods to improve existing information.
4.Knows the product and process development stages of the product from the emergence of the idea to the market.
5.Gain a broad perspective on innovation and new product and technology development process.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
What is the Product?
Week 2 - Theoretical
Product Types and Features
Week 3 - Theoretical
Product Management
Week 4 - Theoretical
Product Development Methods and Strategies
Week 5 - Theoretical
Project Management for Product Developing
Week 6 - Theoretical
Feasibility Study on Product
Week 7 - Theoretical
Prototype Development and Product Testing
Week 8 - Theoretical
Prototype Development and Product Testing
Week 9 - Theoretical
Product Marketing And Manufacturing
Week 10 - Theoretical
New Trends in Product Development
Week 11 - Theoretical
New trends in product development
Week 12 - Theoretical
Comparison of Alternative System
Week 13 - Theoretical
Comparison of Alternative System
Week 14 - Theoretical
End-of-Term Evaluation
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142370
Individual Work142256
Midterm Examination1819
Final Examination114115
TOTAL WORKLOAD (hours)150
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
4
3
5
4
3
4
3
4
2
1
2
2
4
3
2
OÇ-2
4
2
4
3
2
3
2
4
1
1
2
2
3
1
4
OÇ-3
4
3
5
5
3
5
3
4
2
1
1
1
4
4
4
OÇ-4
5
2
5
5
5
4
5
4
2
1
3
2
4
4
2
OÇ-5
3
3
4
4
4
3
3
4
2
1
4
3
4
4
4
Adnan Menderes University - Information Package / Course Catalogue
2026