Information Package / Course Catalogue
E-Commerce
Course Code: YBS405
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 6
Objectives of the Course

The aim of the course is to show student how to plan a website, to teach them how to design and evaluate it, how to create an e-business building even from the draft stage, what's needed for e-commerce development, how to market products, what are the ethical and legal issues to be taken into consideration, the safety of various methods and technologies and teach them how to ensure data integrity.

Course Content

Electronic commerce overview and history of the internet, e-generation, digital economy, e-commerce types, e-marketing, discussion of current issues related to e-commerce, internet-bit operation.

Name of Lecturer(s)
Learning Outcomes
1.Remembers and transfers e-commerce history, formation reasons and informatics in the organizational context.
2.Learns how to do e-commerce and positive and negative sides of it.
3.General knowledge about electronic commerce and applications are gained.
4.Digital marketing and mobile marketing concepts are defined.
5.Social networks and marketing integration are discussed.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to E-Commerce
Week 2 - Theoretical
E-Commerce Infrastructure
Week 3 - Theoretical
Process of E-Commerce site
Week 4 - Theoretical
E-Commerce Security and Payment Systems
Week 5 - Theoretical
Business Models For E-Commerce
Week 6 - Theoretical
E-Commerce and Marketing
Week 7 - Theoretical
Advertising for E-Commerce
Week 8 - Theoretical
Business Ethical, Legal and E-Commerce
Week 9 - Theoretical
Online Press-Release (Media)
Week 10 - Theoretical
Social (Social) Networks and Communities
Week 11 - Theoretical
Retail and E-Commerce Services
Week 12 - Theoretical
Business to Business (B2B) E-commerce
Week 13 - Theoretical
Business to Business (B2B) E-commerce
Week 14 - Theoretical
General Assessment
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory132365
Assignment132026
Individual Work132026
Quiz24110
Midterm Examination19110
Final Examination112113
TOTAL WORKLOAD (hours)150
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
4
4
4
4
2
4
2
2
2
1
4
2
3
3
2
OÇ-2
4
4
3
3
4
3
3
4
3
1
5
2
4
4
3
OÇ-3
4
4
4
4
3
4
2
3
2
1
5
2
4
4
2
OÇ-4
3
3
2
2
4
2
4
4
4
1
5
2
2
2
1
OÇ-5
3
3
2
3
4
2
3
4
4
1
5
2
3
3
2
Adnan Menderes University - Information Package / Course Catalogue
2026