Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Assoc. Prof. Büşra KUTLU KARABIYIK

Assoc. Prof. Pınar Zarif TAN

Lec. Ecem Buse SEVİNÇ ÇUBUK

Digital Business Management

Course Code	: YBS269
Course Type	: Area Elective
Couse Group	: First Cycle (Bachelor's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 6

Objectives of the Course

The aim of this course is to discuss the basic effects of the rapidly digitalizing business world on management functions.

Course Content

The digitalizing nature of businesses, the impact of digitalization on management functions; Digitalization of purchasing, production, human resources, public relations, marketing, accounting and finance functions

Name of Lecturer(s)