Information Package / Course Catalogue
Digital Business Management
Course Code: YBS269
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 6
Objectives of the Course

The aim of this course is to discuss the basic effects of the rapidly digitalizing business world on management functions.

Course Content

The digitalizing nature of businesses, the impact of digitalization on management functions; Digitalization of purchasing, production, human resources, public relations, marketing, accounting and finance functions

Name of Lecturer(s)
Learning Outcomes
1.Understands the hardware, software and telecommunications infrastructure that needs to be managed for a digital business.
2.Can evaluate the advantages and difficulties of doing business in the digital environment.
3.Can examine projects and applications related to digital transformation.
4.It develops awareness about the necessary competencies regarding digitalization in its sector.
5.Understands the digital transformation process in its technical and behavioral aspects.
Recommended or Required Reading
1.Dijital Yönetim, H.Tezcan UYSAL, Cenk AKSOY, Fatma YILMAZ, Editör, Nobel Akademik Yayıncılık, Ankara, ss.405-424, 2020
2.Ayanoğlu F. (2007). Covid-19 Sonrası Değişim Ve Dijital İşletme. Beta Yayınevi.
3.Mendeş Pekdemir, I. (2020), İşletmelerde Dijital Dönüşüm, Beta Yayınevi
4.Tarı Kasnakoğlu, B. ve Kalender, B. (2020). Kobi'ler İçin Dijital Dönüşüm. Gazi Kitapevi
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to Digital Business
Week 2 - Theoretical
Digital Production Management
Week 3 - Theoretical
Digital Human Resources Management
Week 4 - Theoretical
Digital Accounting Management
Week 5 - Theoretical
Digital Finance Management
Week 6 - Theoretical
Digital Marketing Management
Week 7 - Theoretical
Digital PR; Social Media and Businesses
Week 8 - Theoretical
Digital Supply Chain and Cloud Computing Integration
Week 9 - Theoretical
Digital Workforce Transformation
Week 10 - Theoretical
SME's and Digitalization
Week 11 - Theoretical
Digitalization and Sustainability
Week 12 - Theoretical
Effects of Artificial Intelligence on Business World
Week 13 - Theoretical
Algorithmic Wars in the Service Sector with Artificial Intelligence
Week 14 - Theoretical
Course Assessment
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory1453112
Reading101010
Individual Work6106
Midterm Examination110111
Final Examination110111
TOTAL WORKLOAD (hours)150
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
5
3
3
4
4
3
3
3
4
4
5
5
5
3
3
OÇ-2
3
4
5
4
3
5
4
3
5
4
3
4
5
5
4
OÇ-3
3
5
3
5
3
5
5
5
3
4
3
4
3
4
4
OÇ-4
5
5
5
5
4
4
4
5
4
4
5
4
4
5
4
OÇ-5
5
5
5
5
5
5
5
5
4
4
5
5
5
5
3
Adnan Menderes University - Information Package / Course Catalogue
2026