Information Package / Course Catalogue
Occupational Communication Skills
Course Code: BD807
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 4
Objectives of the Course

Course builds the corporate infrastructure of health communication, and aims to transfer the theories and models, the methods and strategies in the field of health communication, using health communication in media, importance of interpersonal communication in health communication to students with a critical way thinking.

Course Content

Features of health communication and field of activity, health communication theories and models, campaign process in health communication, health communication and social marketing, health communication and defending in media, health communication and crisis communication, health communication and media, health literate, health communication and ethics, interpersonal communication in health communication will be discussed and transferred.

Name of Lecturer(s)
Learning Outcomes
1.Defines health communication and its field of activity
2.Interprets the theories and models that are used in health communication
3.Realizes , designs and implements the campaign process that are used in health communication
4.Uses and leads the media in activities of health communications in an effective way
5.Analyzes the ethical problems in the field of health communication
6.Develops and implements interpersonal communication skills in health communication
Recommended or Required Reading
1.İnci Çınarlı (2008). Sağlık İletişimi, İstanbul: Farmaskop/MediaCat Yayınları
2.İnci Çınarlı (2008). Sağlık İletişimi ve Medya, Ankara: Nobel Yayınları.
3.Ruhi Selçuk Tabak (1999). Sağlık İletişimi, İstanbul: Literatür Yayıncılık
4.Ayla Okay (2009). Sağlık İletişimi: Temel Kavramlar ve Prensipler, İstanbul: MediaCat Yayınları
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to Health Communication
Week 1 - Preparation Work
course materials
Week 2 - Theoretical
What is Health Communication? Its features and field of activity
Week 2 - Preparation Work
course materials
Week 3 - Theoretical
Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Health Belief Model, Social Learning Model, Mind Based Action Theory)
Week 3 - Preparation Work
course materials
Week 4 - Theoretical
Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Behaviour Change Steps Model, Communication for Persuasion Theory, Detailing Tendency Model, Realization Ability Theory, Unite-Approach Theory)
Week 4 - Preparation Work
course materials
Week 5 - Theoretical
Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Spreading of Innovation Theory, Impowering of Society Theory, Precede-Proceed Model)
Week 5 - Preparation Work
course materials
Week 6 - Theoretical
Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Communication for Behaviour Effect, Communication Model for Social Change, Enhanced Parallel Process Model)
Week 6 - Preparation Work
course materials
Week 7 - Theoretical
Campaign Process in Health Communication: Planning Steps, Situation Analysis and Target Audience
Week 7 - Preparation Work
course materials
Week 8 - Preparation Work
course materials
Week 8 - Intermediate Exam
midterm exam
Week 9 - Theoretical
Campaign Process in Health Communication: Strategies, Planning, Implementation, and Evaluation
Week 9 - Preparation Work
course materials
Week 10 - Theoretical
Health Communication and Social Marketing
Week 10 - Preparation Work
course materials
Week 11 - Theoretical
Health Communication and Crisis Communication
Week 11 - Preparation Work
course materials
Week 12 - Theoretical
Health Communication and Defending in Media
Week 12 - Preparation Work
course materials
Week 13 - Theoretical
Health Communication and Media: Health Literate, Critical Health Communication
Week 13 - Preparation Work
course materials
Week 14 - Theoretical
Health Communication and Ethics
Week 14 - Preparation Work
course materials
Week 15 - Preparation Work
course materials
Week 16 - Preparation Work
course materials
Week 16 - Final Exam
final exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Midterm Examination110111
Final Examination110111
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
OÇ-1
2
2
3
3
OÇ-2
2
2
3
3
OÇ-3
2
2
3
3
OÇ-4
2
2
3
3
OÇ-5
2
2
3
3
OÇ-6
2
2
3
3
Adnan Menderes University - Information Package / Course Catalogue
2026