Information Package / Course Catalogue
Tourism Behavior
Course Code: AGE110
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

The aim of this lesson is to enable the students to compherend that the tourism fact is the result of the tourism behavior , to obtain individual and social behaviors in tourism behavior , to perceive the skills and perfections that are required while enacting tourism behavior.

Course Content

Comprehension of tourism behavior, motivation and tourism behavior, personality traits and tourism behavior, cognition-learning- affectivity- attitude and tourism behavior, touristic purchasing, exterior bases of tourism behavior, touristic volition and tourism behavior, touristic purchasing process (phases, factors, features, perceived risk), behaviors being intrinsic to life-style, tourist-tourist relations, tourist- native relations, tourist- employee relations.

Name of Lecturer(s)
Assoc. Prof. Vedat ACAR
Learning Outcomes
1.To be able to comprehend the basic concepts about the tourism behavior.
2.To be able to comprehend the information about the internal foundations of tourism behaviour.
3.To be able to analyse the knowledge about the external foundations of tourism behavior
4.To be able to comprehend the process of touristic buying behavior
5. To be able to learn basic psychology concepts
Recommended or Required Reading
1.Rızaoğlu, B. (2012),Turizm Davranışı, Ankara: Detay Yayıncılık.
2.Acar, V. & Tanrısevdi, A. (2023) Rehberli Turlarda Turist Davranışları, Ankara: Detay Yayıncılık.
3.Eroğlu F. (2000) Davranış Bilimleri, Beta basım yayın, İstanbul
4.Doğan, H.Z. (2002). Turizmin Sosyokültürel Temelleri, Detay Yayıncılık, Ankara
5.Acar, V. (2018). Investigating international tourists' behaviours: A research on tourists taking part in guided tours in Turkey
Weekly Detailed Course Contents
Week 1 - Theoretical
Foundations of behavior (concept of behaviour, definition of behaviour, general structure and features of tourism behavior, errors in consumer behavior, general approaches to consumer behavior, the models of explaining consumer behavior)
Week 2 - Theoretical
Understanding the tourism behavior (benefits of undersitanding tourism behavior, sciences investigating tourism behavior, , environments of tourism behavior,, displayers of tourism behavior, culture of tourism as a new value)
Week 3 - Theoretical
Motivation and tourism behavior
Week 4 - Theoretical
Personality traits and tourism behavior
Week 5 - Theoretical
External foundations of tourism behaviour
Week 6 - Theoretical
Touristic buying behaviour and its foundations (phases, factors,characteristics, perceived risk)
Week 7 - Theoretical
Information will be given about bargaining and timing behavior of tourists.
Week 8 - Theoretical
Information will be given about complaint behavior of tourists.
Week 9 - Theoretical
Information will be given about tourist typologies.
Week 10 - Theoretical
Touristic experience ( nature of touristic experience, flow experience, phases of touristic experience, characteristics of touristic experience, environments of touristic experience)
Week 11 - Theoretical
Information will be given about tipping behavior of tourists.
Week 12 - Theoretical
Information will be given about tourist- local people relations.
Week 13 - Theoretical
Information will be given about tourist-tourst relations
Week 14 - Theoretical
Information will be given about tourist-employee relations.
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Midterm Examination1819
Final Examination19110
TOTAL WORKLOAD (hours)47
Contribution of Learning Outcomes to Programme Outcomes
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OÇ-1
3
3
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1
1
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3
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1
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3
3
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3
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3
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1
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5
Adnan Menderes University - Information Package / Course Catalogue
2026