Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Lec. Turan OKUL

Alperen DEMİR

Banu ŞİMŞEK

Esra ERENOĞLU AKSOY

Fatma KARAGÖZ

Kardelen Eda ESKİN

Neslihan HURDA

Ömer Faruk ALP

Sylvıa Ester BOZDOĞAN

Şadiye Esra ANAZ

Şule KAYA ÜNAL

Şükran ATLI

N/A Bülent BOZDOĞAN

N/A Güntekin ŞİMŞEK

N/A Osman Eralp ÇOLAKOĞLU

N/A Vehbi Uğur TANDOĞAN

N/A Ahu YAZICI AYYILDIZ

N/A Gülnur KARAKAŞ TANDOĞAN

N/A Hakan ATAY

N/A Melek Ece ÖNCÜER

N/A Onur İÇÖZ

N/A Tuğrul AYYILDIZ

N/A Vedat ACAR

N/A Battal OĞUZ

N/A Fatih EPİK

N/A Fulya MÜRTEZA

N/A Ergün EFENDİ

N/A Funda SÖNMEZATEŞ

N/A Büşra HAFÇI YORULMAZ

N/A Çimen ATAY

N/A Fisun KARABURUN

N/A Şebnem GÜNAYDIN

Course Code	:
Course Type	:
Couse Group	:
Education Language	:
Work Placement	:

Theory	: 0
Prt.	: 0
Credit	: 0
Lab	: 0
ECTS	:

Objectives of the Course

Course Content

Name of Lecturer(s)

Learning Outcomes

1.	Acquires knowledge about the nature of tourism marketing.
2.	Comprehends the key characteristics that define a service.
3.	Acquires knowledge about the decision-making process involved in purchasing a vacation.
4.	Has knowledge of the components of the tourism marketing mix
5.	Utilizes marketing strategies within the context of tourism enterprises.

Recommended or Required Reading

Weekly Detailed Course Contents

Week 1 - Theoretical

Information (Objectives and scope, methods, resources, and disclosure of the weekly lesson plan)

Week 2 - Theoretical

Marketing and services marketing concepts

Week 3 - Theoretical

Introduction to tourism marketing

Week 4 - Theoretical

Tourism marketing environment

Week 5 - Theoretical

The tourism market and the purchasing behavior of tourist consumers I

Week 6 - Theoretical

The tourism market and the purchasing behavior of tourist consumers II

Week 7 - Theoretical

7P: Product

Week 8 - Intermediate Exam

midterm exam

Week 9 - Theoretical

7 P: Price

Week 10 - Theoretical

7P: Promotion-Place

Week 11 - Theoretical

7P: Promotion

Week 12 - Theoretical

7P: Physical evidence

Week 13 - Theoretical

7P: People

Week 14 - Theoretical

7P:Process

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Midterm Examination	1	%40
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	14	1	2	42
Midterm Examination	1	5	1	6
Final Examination	1	5	1	6
TOTAL WORKLOAD (hours)				54

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8	PÇ-9	PÇ-10	PÇ-11	PÇ-12	PÇ-13	PÇ-14	PÇ-15	PÇ-16	PÇ-17	PÇ-18	PÇ-19
OÇ-1	3	3	3	4	3	4	3	3	3	4	3	4	3	4	4	3
OÇ-2	3	3	3	4	3	4	3	3	3	4	3	4	3	4	3	3
OÇ-3	3	3	3	4	3	4	3	3	3	4	3	4	3	4	4	4
OÇ-4	3	3	3	4	3	4	3	3	4	4	3	4	3	4	3	3
OÇ-5	3	3	3	4	3	4	3	3	3	4	3	4	3	4	4	4