Information Package / Course Catalogue
Course Code: 
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Work Placement: 
Theory: 0
Prt.: 0
Credit: 0
Lab: 0
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Objectives of the Course

Course Content

Name of Lecturer(s)
Learning Outcomes
1.Differences and expectations of tourist that join tourism activities.
2.Alternative tourism types.
3.Creation and component of products related with special interest tourism.
4.Logical connection with the sustainable tourism.
5.Marketing style of special interest tourism.
6.The role of tour operators and travel agencies during the creation of touristic product.
7.Travel motivation of tourist.
8.Social,economic,environmental effects of special interest tourism
Recommended or Required Reading
1.1. Bonne,L.E., Kurtz, David L.(1990) Contemporary Business, 6th, The Dryden Pres Internation Edition, Florida.
2.Türkiye’nin turizm merkezlerinde Ekoturizm yaklaşımları, http://www.geocities.com/ceteris_tr/s_akpinar.docAktaş, A.(2002)Turizm İşletmeciliği, ve Yönetimi , Detay yayıncılık. Genişletilmiş baskı, Ankara.
3.Butler, R.W.(1990) Alternative Tourism , Pios Hope or Trojan Horse, Journal of Travel Research, 28(3).
4.Ceylan, T.(2001) Turizm ve Sürdürülebilir Gelişme, Anatolia, SAYI;12, Güz
Weekly Detailed Course Contents
Week 1 - Theoretical
Tourism types and elements that lead people to tourism
Week 2 - Theoretical
Tourism event and general concepts
Week 3 - Theoretical
Echological sustainability
Week 4 - Theoretical
Definition of alternative tourism and types
Week 5 - Theoretical
The role of travel agencies and tour operators on the creation of touristic product
Week 6 - Theoretical
Definition of special interest tourism and basic concepts
Week 7 - Theoretical
Marketing of special interest tourism
Week 8 - Theoretical
Types of special interest tourism
Week 9 - Theoretical
Types of special interest tourism
Week 10 - Theoretical
What is the sustainable tourism? Content and importance for special interest tourism
Week 11 - Theoretical
Vacation motivation of tourists
Week 12 - Theoretical
Critics on vacation motivation
Week 13 - Theoretical
Development of World tourism and tendency to vacation
Week 14 - Theoretical
Revision
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Reading5015
Midterm Examination1819
Final Examination1819
TOTAL WORKLOAD (hours)51
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
PÇ-17
PÇ-18
PÇ-19
OÇ-1
3
4
3
4
5
5
5
4
4
3
5
5
5
5
4
4
OÇ-2
3
4
4
5
4
5
4
2
3
4
5
5
5
4
4
5
OÇ-3
4
5
5
5
5
5
4
5
5
4
5
5
4
5
5
5
OÇ-4
5
5
4
4
4
3
3
3
4
5
5
5
3
4
5
4
OÇ-5
2
4
4
4
5
5
4
3
4
5
4
5
4
4
4
4
OÇ-6
OÇ-7
OÇ-8
Adnan Menderes University - Information Package / Course Catalogue
2026