Information Package / Course Catalogue
Sales Techniques and Management
Course Code: AGE412
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

Keeping comsumers’ expectations and needs in mind,skills and information needed for marketing techniques and marketing management will be taught.

Course Content

Marketing power planning, education of the salesmen, management of marketing activities, evaloution of it by using five factors, steps of marketing process.

Name of Lecturer(s)