
| Course Code | : AGE412 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
Keeping comsumers’ expectations and needs in mind,skills and information needed for marketing techniques and marketing management will be taught.
Marketing power planning, education of the salesmen, management of marketing activities, evaloution of it by using five factors, steps of marketing process.