Information Package / Course Catalogue
Green Marketing
Course Code: AGE342
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

To meet the consumer demands and needs and to look through the marketing programs that are applied with a conservationist approach.

Course Content

Internal and external pressures directing establishments to green business will be examined. Differences between green and traditional marketing concept will be investigated and intersection points with the social marketing will be investigated.

Name of Lecturer(s)