Information Package / Course Catalogue
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Theory: 0
Prt.: 0
Credit: 0
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Objectives of the Course

Course Content

Name of Lecturer(s)
Learning Outcomes
1.To be able to comprehend the concepts and usage by investigating conservationist approach.
2.To be able to analyse internal and external causes directing establishments to green activities.
3.To be able to evaluate the differences between green marketing with traditional marketing approach.
4. To be able to acquire the difference between social marketing and green marketing
5.The advantages of green marketing on global marketing
Recommended or Required Reading
1.Polonsky, M.J.(1994) An introduction to Green Marketing, Electronik Green Journal , 1,2, http://egj.lib.uidaho.edu/egJ.lib. uidaho.edu/egj02/polon01.html;Monica Saha and Geoffrey Darnton, Green Companies or Green Con-panies: Are companies really green, ora re that pretending to be?Business and Society Review, 110, 2, 2005, s.121
2.Sezer, F.(1996)Kaybolan yaşama sevincimiz olmasın:Yeşil Pazarlama Uygulamaları, Marmara Üniversitesi İstatistik ve Ekonometri Araştırma ve Uygulama Dergisi, Sayı 1, 1996
3.Arslan, K.(2002) Dış Satımda Anahtar Faktörler: CE İşareti, Eko-Label ve Yeşil Nokta, Pazarlama Dünyası, Yıl:16, Sayı 2002-05, Eylül- Ekim 2002, ss.42-44
4.Bradley, Nç (1997) The Green Marketing Mix, http://home.wmin.ac. Uk/marketingresearch/Marketing/green mix.htm, 01.01.1997)
Weekly Detailed Course Contents
Week 1 - Theoretical
The definition and scope and objectives of Green Marketing.
Week 2 - Theoretical
Factors inside and outside the organization that directs businesses to green marketing.
Week 3 - Theoretical
Concepts that green marketing contains and usage of green marketing.
Week 4 - Theoretical
Different aspects of green marketing to traditional marketing.
Week 5 - Theoretical
Rlationship between social marketing and the concept of it
Week 6 - Theoretical
Green marketing, marketing mix and adaptation.
Week 7 - Theoretical
Customer / consumer expectations, requests and profile in green marketing
Week 8 - Theoretical
Overviewing relevant laws and regulations associated with the subject.
Week 9 - Theoretical
Midterm exam
Week 10 - Theoretical
Green marketing practices in travel agencies.
Week 11 - Theoretical
Green marketing practices in hospitality industry.
Week 12 - Theoretical
Green marketing practices in food & beverage business
Week 13 - Theoretical
Case Studies I
Week 14 - Theoretical
Case Studies II
Week 15 - Theoretical
General review will be done and deficiencies will be made up for.
Week 16 - Theoretical
Final exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Term Assignment1%10
Midterm Examination1%40
Final Examination1%50
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Assignment7017
Laboratory21410
Reading1077
Midterm Examination1011
Final Examination1011
TOTAL WORKLOAD (hours)54
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
PÇ-17
PÇ-18
PÇ-19
OÇ-1
5
3
3
5
5
5
1
1
1
5
2
3
3
1
1
OÇ-2
5
5
5
2
5
5
1
1
1
1
5
5
5
5
5
1
OÇ-3
1
5
5
5
5
1
5
5
5
5
5
5
5
1
1
OÇ-4
5
5
5
3
3
1
4
5
5
5
4
4
3
1
1
4
OÇ-5
1
4
5
5
5
5
3
4
4
4
1
4
5
1
5
4
Adnan Menderes University - Information Package / Course Catalogue
2026