Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Lec. Turan OKUL

Alperen DEMİR

Banu ŞİMŞEK

Esra ERENOĞLU AKSOY

Fatma KARAGÖZ

Kardelen Eda ESKİN

Neslihan HURDA

Ömer Faruk ALP

Sylvıa Ester BOZDOĞAN

Şadiye Esra ANAZ

Şule KAYA ÜNAL

Şükran ATLI

N/A Bülent BOZDOĞAN

N/A Güntekin ŞİMŞEK

N/A Osman Eralp ÇOLAKOĞLU

N/A Vehbi Uğur TANDOĞAN

N/A Ahu YAZICI AYYILDIZ

N/A Gülnur KARAKAŞ TANDOĞAN

N/A Hakan ATAY

N/A Melek Ece ÖNCÜER

N/A Onur İÇÖZ

N/A Tuğrul AYYILDIZ

N/A Vedat ACAR

N/A Battal OĞUZ

N/A Fatih EPİK

N/A Fulya MÜRTEZA

N/A Ergün EFENDİ

N/A Funda SÖNMEZATEŞ

N/A Büşra HAFÇI YORULMAZ

N/A Çimen ATAY

N/A Fisun KARABURUN

N/A Şebnem GÜNAYDIN

Course Code	:
Course Type	:
Couse Group	:
Education Language	:
Work Placement	:

Theory	: 0
Prt.	: 0
Credit	: 0
Lab	: 0
ECTS	:

Objectives of the Course

Course Content

Name of Lecturer(s)

Learning Outcomes

1.	Will know the concepts related to e-commerce.
2.	E-commerce will also affect tourism businesses and tourists.
3.	E-commerce will also affect tourism businesses and tourists.
4.	E-commerce will know direct and allowed marketing issues .
5.	E-commerce will know about payment systems and security issues.

Recommended or Required Reading

1.	ACAR Erkan, CANTÜRK Kayahan, Elektronik Ticaret ve Elektronik İş, Nobel Yayın Dağıtım, 2007
2.	DOKUR Şükrü, ERBAŞLAR Gazanfer, Elektronik Ticaret, Nobel Yayın Dağıtım, 2008
3.	ÖZMEN Şule, Ağ Ekonomisinde Yeni Ticaret Yolu E-Ticaret, İstanbul Bilgi Üniversitesi Yayınları, İstanbul, 2009

Weekly Detailed Course Contents

Week 1 - Theoretical

Introduction to Electronic Commerce, Basic Concepts, Internet and Globalization, E-Commerce Operators and Their Effects on Consumers, E-Economy, E-Business and E-Commerce

Week 2 - Theoretical

Information, Knowledge Management, Knowledge Economy, Information Systems

Week 3 - Theoretical

Legends and Facts in E-Commerce

Week 4 - Theoretical

E-Business Models

Week 5 - Theoretical

E-Transformation SWOT Analysis

Week 6 - Theoretical

E-Business Strategies

Week 7 - Theoretical

E-Tourısm

Week 8 - Intermediate Exam

mid exam

Week 9 - Theoretical

Marketing in E-Commerce, E-Competition, E-Buyer, E-Product, E-Price

Week 10 - Theoretical

E-Distribution, E-Reentry, Customer Relationship Management

Week 11 - Theoretical

E-Commerce applications in tourism industry

Week 12 - Theoretical

Data Warehousing and Data Mining

Week 13 - Theoretical

E-Commerce Tools, E-Commerce Payment Systems

Week 14 - Theoretical

E Trade Issues, Security in E-Commerce

Week 15 - Theoretical

Cyber security

Week 16 - Final Exam

final exam

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Midterm Examination	1	%40
Final Examination	1	%70

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	14	0	2	28
Reading	8	1	1	16
Midterm Examination	1	2	1	3
Final Examination	1	2	1	3
TOTAL WORKLOAD (hours)				50

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8	PÇ-9	PÇ-10	PÇ-11	PÇ-12	PÇ-13	PÇ-14	PÇ-15	PÇ-16	PÇ-17	PÇ-18	PÇ-19
OÇ-1	3	4	5	4	4	3	5	4	4	3	4	5	3	5	5	4
OÇ-2	3	4	5	4	4	3	5	4	4	3	4	5	3	5	5	4
OÇ-3	3	4	5	4	4	3	5	4	4	3	4	5	3	5	5	4
OÇ-4	3	4	5	4	4	3	5	4	4	3	4	5	3	5	5	4
OÇ-5	3	4	5	4	4	3	5	4	4	3	4	5	3	5	5	4