Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Prof. Bülent BOZDOĞAN

Prof. Güntekin ŞİMŞEK

Prof. Osman Eralp ÇOLAKOĞLU

Prof. Vehbi Uğur TANDOĞAN

Assoc. Prof. Ahu YAZICI AYYILDIZ

Assoc. Prof. Gülnur KARAKAŞ TANDOĞAN

Assoc. Prof. Hakan ATAY

Assoc. Prof. Melek Ece ÖNCÜER ÇİVİCİ

Assoc. Prof. Onur İÇÖZ

Assoc. Prof. Tuğrul AYYILDIZ

Assoc. Prof. Vedat ACAR

Ins. Büşra HAFÇI YORULMAZ

Ins. Çimen ATAY

Ins. Ergün EFENDİ

Ins. Fisun KARABURUN

Ins. Funda SÖNMEZATEŞ

Ins. Şebnem GÜNAYDIN

Lec. Battal OĞUZ

Lec. Fatih EPİK

Lec. Fulya MÜRTEZA

Lec. Alperen DEMİR

Lec. Banu ŞİMŞEK

Lec. Esra ERENOĞLU AKSOY

Lec. Fatma KARAGÖZ

Lec. Kardelen Eda ESKİN

Lec. Neslihan HURDA

Lec. Ömer Faruk ALP

Lec. Sylvıa Ester BOZDOĞAN

Lec. Şadiye Esra ANAZ

Lec. Şule KAYA ÜNAL

Lec. Şükran ATLI

Lec. Turan OKUL

Internet Based Marketing

Course Code	: AGE337
Course Type	: Area Elective
Couse Group	: First Cycle (Bachelor's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 2
Prt.	: 0
Credit	: 2
Lab	: 0
ECTS	: 2

Objectives of the Course

Especially in the electronic market structure that emerged with the development and widespread of the Internet, it examines opportunities and threats for tourism enterprises and tourist consumers, new business concepts and applications.

Course Content

To reach potential customers, to advertise and sell their products and services to customers, and to do so via the internet.

Name of Lecturer(s)

Learning Outcomes

1.	Will know the concepts related to e-commerce.
2.	E-commerce will also affect tourism businesses and tourists.
3.	E-commerce will also affect tourism businesses and tourists.
4.	E-commerce will know direct and allowed marketing issues .
5.	E-commerce will know about payment systems and security issues.

Recommended or Required Reading

1.	ACAR Erkan, CANTÜRK Kayahan, Elektronik Ticaret ve Elektronik İş, Nobel Yayın Dağıtım, 2007
2.	DOKUR Şükrü, ERBAŞLAR Gazanfer, Elektronik Ticaret, Nobel Yayın Dağıtım, 2008
3.	ÖZMEN Şule, Ağ Ekonomisinde Yeni Ticaret Yolu E-Ticaret, İstanbul Bilgi Üniversitesi Yayınları, İstanbul, 2009

Weekly Detailed Course Contents

Week 1 - Theoretical

Introduction to Electronic Commerce, Basic Concepts, Internet and Globalization, E-Commerce Operators and Their Effects on Consumers, E-Economy, E-Business and E-Commerce

Week 2 - Theoretical

Information, Knowledge Management, Knowledge Economy, Information Systems

Week 3 - Theoretical

Legends and Facts in E-Commerce

Week 4 - Theoretical

E-Business Models

Week 5 - Theoretical

E-Transformation SWOT Analysis

Week 6 - Theoretical

E-Business Strategies

Week 7 - Theoretical

E-Tourısm

Week 8 - Intermediate Exam

mid exam

Week 9 - Theoretical

Marketing in E-Commerce, E-Competition, E-Buyer, E-Product, E-Price

Week 10 - Theoretical

E-Distribution, E-Reentry, Customer Relationship Management

Week 11 - Theoretical

E-Commerce applications in tourism industry

Week 12 - Theoretical

Data Warehousing and Data Mining

Week 13 - Theoretical

E-Commerce Tools, E-Commerce Payment Systems

Week 14 - Theoretical

E Trade Issues, Security in E-Commerce

Week 15 - Theoretical

Cyber security

Week 16 - Final Exam

final exam

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Midterm Examination	1	%40
Final Examination	1	%70

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	14	0	2	28
Reading	8	1	1	16
Midterm Examination	1	2	1	3
Final Examination	1	2	1	3
TOTAL WORKLOAD (hours)				50

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8	PÇ-9	PÇ-10	PÇ-11	PÇ-12	PÇ-13	PÇ-14	PÇ-15	PÇ-16	PÇ-17	PÇ-18	PÇ-19
OÇ-1	3	4	5	4	4	3	5	4	4	3	4	5	3	5	5	4
OÇ-2	3	4	5	4	4	3	5	4	4	3	4	5	3	5	5	4
OÇ-3	3	4	5	4	4	3	5	4	4	3	4	5	3	5	5	4
OÇ-4	3	4	5	4	4	3	5	4	4	3	4	5	3	5	5	4
OÇ-5	3	4	5	4	4	3	5	4	4	3	4	5	3	5	5	4