Information Package / Course Catalogue
Tourism Branding
Course Code: AGE335
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

Evaluation of brandization and sustainability methods at tourism sector where brandization is gaining to much importance.

Course Content

Subjects like brand image, brandization, brand loyalty, brand awareness at establishments and destinations will be tought.

Name of Lecturer(s)