Information Package / Course Catalogue
| Course Code | : |
| Course Type | : |
| Couse Group | : |
| Education Language | : |
| Work Placement | : |
| Theory | : 0 |
| Prt. | : 0 |
| Credit | : 0 |
| Lab | : 0 |
| ECTS | : |
| 1. | Place of brand at marketing. |
| 2. | Methods of brandization. |
| 3. | Componants of name, logo and slogan. |
| 4. | Positioning of brand. |
| 5. | Service brandization. |
| 6. | Brand personality and brand image. |
| 7. | Destinations brandization and deduces from several examples. |
| 8. | Establishments brandization and deduces from several examples. |
| 9. | Brand management. |
| 10. | The importance of customer loyalty at brandization. |
| 1. | Aaker, David A.(1996), Building Strong Brands. Free Press, Newyork |
| 2. | Ar, Aybeniz Akdeniz (2007), Marka ve Marka Stratejileri.Nobel Yayın, İstanbul. |
| 3. | Aktuğlu, Işıl Karpat (2009), Marka Yönetimi. İletişim Yayınları, İstanbul. |
| 4. | Erdil, T. Sabri ve Yeşim Uzun (2009), Marka Olmak. Beta Yayınları, İstanbul. |
| 5. | Dereli, Türkay ve Adil Baykasoğlu (2007), Toplam Marka Yönetimi. Hayat Yayınları, İstanbul. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Assignment | 1 | 10 | 1 | 11 |
| Reading | 1 | 5 | 1 | 6 |
| Midterm Examination | 1 | 4 | 1 | 5 |
| Final Examination | 1 | 4 | 1 | 5 |
| TOTAL WORKLOAD (hours) | 55 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | |
OÇ-1 | 3 | 4 | 4 | 4 | 1 | 4 | 1 | 4 | 1 | 4 | 3 | 4 | 1 | 4 | 1 | 1 | |||
OÇ-2 | 3 | 4 | 4 | 4 | 1 | 4 | 1 | 4 | 1 | 4 | 3 | 4 | 1 | 4 | 1 | 1 | |||
OÇ-3 | 3 | 4 | 4 | 4 | 1 | 4 | 1 | 4 | 1 | 4 | 3 | 4 | 1 | 4 | 1 | 1 | |||
OÇ-4 | 3 | 4 | 4 | 4 | 1 | 4 | 1 | 4 | 1 | 4 | 3 | 4 | 1 | 4 | 1 | 1 | |||
OÇ-5 | 3 | 4 | 4 | 4 | 1 | 4 | 1 | 4 | 1 | 4 | 3 | 4 | 1 | 4 | 1 | 1 | |||
OÇ-6 | 3 | 4 | 4 | 4 | 1 | 4 | 1 | 4 | 1 | 4 | 3 | 4 | 1 | 4 | 1 | 1 | |||
OÇ-7 | 3 | 4 | 4 | 4 | 1 | 4 | 1 | 4 | 1 | 4 | 3 | 4 | 1 | 4 | 1 | 1 | |||
OÇ-8 | 3 | 4 | 4 | 4 | 1 | 4 | 1 | 4 | 1 | 4 | 3 | 4 | 1 | 4 | 1 | 1 | |||
OÇ-9 | 3 | 4 | 4 | 4 | 1 | 4 | 1 | 4 | 1 | 4 | 3 | 4 | 1 | 4 | 1 | 1 | |||
OÇ-10 | 3 | 4 | 4 | 4 | 1 | 4 | 1 | 4 | 1 | 4 | 3 | 4 | 1 | 4 | 1 | 1 | |||