Information Package / Course Catalogue
| Course Code | : AGE431 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
Focus on the factors that require in communicate with businesses and brand’s consumers
This course informs the students that importance of communication in marketing facilities such as advertising, guest relations and personal sales.
| 1. | To be able to explain the scope and the concept of marketing |
| 2. | Understand the development process of marketing communication |
| 3. | Understand why and how marketing communication applications can be integrated |
| 4. | To be able to explain integrated marketing communication |
| 5. | Comparing methods such as advertising, public relations, sales promotion, personal selling, oral communication, etc |
| 6. | Understand the role of new media in the process of integrated marketing communication |
| 7. | Comprehending integrated marketing communication models |
| 8. | Comprehending the management process of integrated marketing communication |
| 1. | . J.Varey, Richard. (2002), Marketing Communication: Principles and Practice. |
| 2. | Bozkurt, İzzet. (2000), Bütünleşik Pazarlama İletişimi. MediaCat: Ankara |
| 3. | Odabaşı, Yavuz ve Mine Oyman (2006). Pazarlama İletişimi Yönetimi. MediaCat:Ankara |
| 4. | Erciş, Mehmet Serdar (2011). Pazarlama İletişimi Kavramları. Nobel Yayın Dağıtım. Ankara. |
| 5. | . Ünüsan, Çağatay ve Mete Sezgin (2005). Turizmde Strateji Eksenli Pazarlama İletişimi. NKM Yayınları, Konya. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Midterm Examination | 1 | 8 | 2 | 10 |
| Final Examination | 1 | 10 | 2 | 12 |
| TOTAL WORKLOAD (hours) | 50 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | |
OÇ-1 | 3 | 5 | 5 | 3 | 5 | 1 | 1 | 5 | 4 | 5 | 5 | 5 | 1 | 4 | 3 | 3 | |||
OÇ-2 | 3 | 5 | 5 | 3 | 5 | 1 | 1 | 5 | 4 | 5 | 5 | 5 | 1 | 4 | 3 | 3 | |||
OÇ-3 | 3 | 5 | 5 | 3 | 5 | 1 | 1 | 5 | 4 | 5 | 5 | 5 | 1 | 4 | 3 | 3 | |||
OÇ-4 | 3 | 5 | 5 | 3 | 5 | 1 | 1 | 5 | 4 | 5 | 5 | 5 | 1 | 4 | 3 | 3 | |||
OÇ-5 | 3 | 5 | 5 | 3 | 5 | 1 | 1 | 5 | 4 | 5 | 5 | 5 | 1 | 4 | 3 | 3 | |||
OÇ-6 | 3 | 5 | 5 | 3 | 5 | 1 | 1 | 5 | 4 | 5 | 5 | 5 | 1 | 4 | 3 | 3 | |||
OÇ-7 | 3 | 5 | 5 | 3 | 5 | 1 | 1 | 5 | 4 | 5 | 5 | 5 | 1 | 4 | 3 | 3 | |||
OÇ-8 | 3 | 5 | 5 | 3 | 5 | 1 | 1 | 5 | 4 | 5 | 5 | 5 | 1 | 4 | 3 | 3 | |||