Information Package / Course Catalogue
| Course Code | : REH408 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 4 |
The aim of the lesson is,analysing and studying the strategic management approachs in terms of the touristic enterprises.
Strategy and similar concepts,features of strategical management,process,components,business and industrial environment analysis,senior management’s strategies,institutional strategies,competitive strategies,functional strategies,techniques of strategical management.
| Prof. Ülker ÇOLAKOĞLU |
| 1. | To be able to evaluate the concept of strategy and to be able to distinguish the concept of strategy from other similar concepts, |
| 2. | To be able to explain the features of strategical management, the process and components of strategic management, |
| 3. | To be able to operate external and internal environmental analysis during the process of strategical management, |
| 4. | To be able to identify the evaluation methods of environmental components which are measured during the strategical management process |
| 5. | Knows and applies competition strategies |
| 1. | Hayri Ülgen ve S.Kadri Mirze (2006). İşletmelerde Stratejik Yönetim, Literatür Yayıncılık, İstanbul. |
| 2. | http://www.canaktan.org/yonetim/stratejik-yonetim/anasayfa-strateji.htm |
| 3. | http://www.danismend.com/konular/stratejiyon/STR-STRATEJIK%20YONETIM%20NEDIR.htm |
| 4. | http://www.bilgiyonetimi.org/cm/pages/mkl_gos.php?nt=89 |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 3 | 56 |
| Assignment | 3 | 8 | 1 | 27 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 10 | 1 | 11 |
| TOTAL WORKLOAD (hours) | 100 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | |
OÇ-1 | 2 | 4 | 4 | 4 | 5 | 2 | 1 | 3 | 2 | 5 | 3 | 4 | 5 | 2 | 2 | 2 |
OÇ-2 | 2 | 3 | 4 | 4 | 5 | 3 | 1 | 4 | 3 | 5 | 5 | 4 | 5 | 3 | 2 | 2 |
OÇ-3 | 3 | 4 | 4 | 5 | 5 | 3 | 1 | 5 | 4 | 5 | 5 | 5 | 5 | 4 | 3 | 3 |
OÇ-4 | 2 | 3 | 3 | 5 | 5 | 2 | 1 | 5 | 3 | 5 | 5 | 5 | 5 | 3 | 2 | 1 |
OÇ-5 | 2 | 4 | 4 | 2 | 2 | 2 | 1 | 3 | 1 | 5 | 4 | 5 | 4 | 4 | 3 | 3 |