Information Package / Course Catalogue
Course Code
Course Type
Couse Group
Education Language
Work Placement
Theory: 0
Prt.: 0
Credit: 0
Lab: 0
ECTS
Objectives of the Course

Course Content

Name of Lecturer(s)
Learning Outcomes
1.To be able to evaluate the concept of strategy and to be able to distinguish the concept of strategy from other similar concepts,
2.To be able to explain the features of strategical management, the process and components of strategic management,
3.To be able to operate external and internal environmental analysis during the process of strategical management,
4.To be able to identify the evaluation methods of environmental components which are measured during the strategical management process
5.Knows and applies competition strategies
Recommended or Required Reading
1.Hayri Ülgen ve S.Kadri Mirze (2006). İşletmelerde Stratejik Yönetim, Literatür Yayıncılık, İstanbul.
2.http://www.canaktan.org/yonetim/stratejik-yonetim/anasayfa-strateji.htm
3.http://www.danismend.com/konular/stratejiyon/STR-STRATEJIK%20YONETIM%20NEDIR.htm
4.http://www.bilgiyonetimi.org/cm/pages/mkl_gos.php?nt=89
Weekly Detailed Course Contents
Week 1 - Theoretical
Innovation
Week 2 - Theoretical
Reengineering
Week 3 - Theoretical
Benchmarking
Week 4 - Theoretical
Strategic partnerships
Week 5 - Theoretical
Core competence
Week 6 - Theoretical
Outsourcing
Week 7 - Theoretical
Downsizing
Week 8 - Theoretical
Empowerment
Week 9 - Intermediate Exam
Risk analysis
Week 10 - Theoretical
Scenario planning
Week 11 - Theoretical
Value chain analysis
Week 12 - Theoretical
Balanced scorecard
Week 13 - Theoretical
Loyalty programs in customer relationship management
Week 14 - Theoretical
New age technology and businesses
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141356
Assignment38127
Midterm Examination1516
Final Examination110111
TOTAL WORKLOAD (hours)100
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
OÇ-1
2
4
4
4
5
2
1
3
2
5
3
4
5
2
2
2
OÇ-2
2
3
4
4
5
3
1
4
3
5
5
4
5
3
2
2
OÇ-3
3
4
4
5
5
3
1
5
4
5
5
5
5
4
3
3
OÇ-4
2
3
3
5
5
2
1
5
3
5
5
5
5
3
2
1
OÇ-5
2
4
4
2
2
2
1
3
1
5
4
5
4
4
3
3
Adnan Menderes University - Information Package / Course Catalogue
2026