Information Package / Course Catalogue
Course Code: 
Course Type: 
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Work Placement: 
Theory: 0
Prt.: 0
Credit: 0
Lab: 0
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Objectives of the Course

Course Content

Name of Lecturer(s)
Learning Outcomes
1.Students learn how to create and promote their personal brands.
2.They gain the ability to develop effective communication strategies in tour guiding.
3.They gain knowledge about the importance of emotional interaction and storytelling. They gain knowledge about the importance of emotional interaction and storytelling.
4.They understand how tourists can affect brand perceptions.
5.They understand the role of digital tools like social media in personal branding.
Recommended or Required Reading
1.Mallory, M (2017). Known for Hospitality: Personal Branding for Travel, Tourism, and Hospitality Professionals. Increase Your Fame, Increase Your Visitors, CreateSpace Independent Publishing Platform; 1st edition, ISBN-10:1548586544.
2.Kucharska, W. (2023). Personal Branding in the Knowledge Economy The Inter-relationship between Corporate and Employee Brands, Routledge Publishing.
3.Karaduman, İ. (2022). Kişisel Marka Yönetimi, Nobel Akademik Yayıncılık.
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction and Definition of Personal Branding The importance of personal branding and key concepts.
Week 2 - Theoretical
Personal Branding Strategies Image creation and target audience analysis
Week 3 - Theoretical
The Power of Storytelling The role of storytelling in branding and practical examples.
Week 4 - Theoretical
Building Emotional Connections Methods for Establishing Emotional Connections with Tourists
Week 5 - Theoretical
Social Media and Personal Branding The Impact of Social Media on Personal Branding
Week 6 - Theoretical
Tourists' Brand Perceptions The impact of consumer behavior and personal branding
Week 7 - Theoretical
Destination Brand and Personal Brand Relationship Branding processes of target destinations
Week 8 - Theoretical
Developing Communication Skills Effective communication techniques and practical application
Week 9 - Theoretical
Maintaining and Developing Personal Brand Brand sustainability and strategies
Week 10 - Theoretical
Online Reputation Management Personal brand management on digital platforms
Week 11 - Theoretical
Personal Brand Value and Success The impact of personal brand value on professional success
Week 12 - Theoretical
Case Studies and Success Examples Analysis of successful personal branding examples.
Week 13 - Theoretical
The Future of Personal Branding Emerging trends and future strategies
Week 14 - Theoretical
Final Project Presentations Presentation of projects created by students in their personal brands.
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142142
Final Examination1314
Board Examination1415
TOTAL WORKLOAD (hours)51
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
OÇ-1
4
3
5
2
4
2
2
2
1
2
2
4
5
3
5
5
OÇ-2
4
4
5
2
4
2
2
2
1
2
2
4
5
3
5
5
OÇ-3
4
3
5
2
4
2
2
2
1
2
2
4
5
3
5
5
OÇ-4
4
4
5
2
4
2
2
2
1
2
2
4
5
3
5
5
OÇ-5
4
4
5
2
4
2
2
2
1
2
2
4
5
3
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026