In this course, it is aimed to equip students with the skill to design innovative and sustainable alternative tour routes in nivhe areas such as urban, nature, gastronomy, industry, adventure, dark tourism and popular culture by analyzing the evolving approaches to guiding in accordance with global tourism trends and changing tourist profiles

This course covers next-gen guiding approaches and tour design processes shaped within the framework of changing tourist profiles. During the course, in addition to urban, nature, eco and adventure-based tour routes, tour routes focusing on living museums, intangibla cultural heritage, gastronomy, industrial heritage, melancholy and popular culture will be examined. Based on the theoretical knowledge gained in the course, students will be able to design original alternative tour routes and develop them into projects considering their operational, financial, and sectoral dimensions.