Information Package / Course Catalogue
Advertising and Promotion Techniques
Course Code: İK452
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 6
Objectives of the Course

Advertising will be introduced within the context of marketing.

Course Content

This course will examine marketing advertising and promotion issues.

Name of Lecturer(s)