Information Package / Course Catalogue
| Course Code | : İK419 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 6 |
The main aim of the course is to develop knowledge and mastery of students related to scanning of business environment, detecting problems requiring strategic decision making, suggesting strategic alternatives and implementing strategic management techniques.
General Principles and Management Process, Strategic Management Theories, External Environmental Analysis, Business Analysis, Status Determination Matrix, Strategic Orientation, Basic and Senior Management Strategies, Competitive Strategies (Cost Leadership and concentration), Competitive Strategies (differentiation), Functional Strategies, Techniques Used in the application of Management Strategy,application of management strategies, Corporate Governance...
| Prof. Mustafa KESEN |
| 1. | To be able to identify strategic management, develop vision and mission for a business. |
| 2. | To be able to implement all the stages of strategic planning process. |
| 3. | To be able to enhance knowlege about corporate, business unit and functional level strategies. |
| 4. | To make internal and external environmental analysis (SWOT analysis). |
| 5. | Summarize strategic valuation and applications. |
| 1. | Ülgen, H., & Mirze, S. K. (2010). İşletmelerde stratejik yönetim (5. Baskı). İstanbul: Beta Yayınları. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 2 | 3 | 65 |
| Reading | 14 | 2 | 0 | 28 |
| Individual Work | 13 | 0 | 2 | 26 |
| Midterm Examination | 1 | 15 | 1 | 16 |
| Final Examination | 1 | 20 | 1 | 21 |
| TOTAL WORKLOAD (hours) | 156 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 3 | 3 | 2 | 5 | 4 | 4 | 5 | ||||||||
OÇ-2 | |||||||||||||||
OÇ-3 | 3 | 3 | 5 | 5 | 1 | ||||||||||
OÇ-4 | |||||||||||||||
OÇ-5 | 4 | 5 | 4 | 4 | 4 | 5 | |||||||||