Information Package / Course Catalogue - Adnan Menderes University

Person Responsible for Information Package

Prof. Halim Emre ZEREN

Prof. İlyas KARABIYIK

Assoc. Prof. Belgin TARHAN

Assoc. Prof. Eren Alper YILMAZ

Lec. Ahmet Bora TARHAN

Lec. Ali Arda YÜCEYILMAZ

Lec. Hilal YÜCEYILMAZ

Lec. Murat YILMAZ

Res. Assist. Burcu DEMİRDÖVEN

Advertising and Promotion Techniques

Course Code	: İK452
Course Type	: Area Elective
Couse Group	: First Cycle (Bachelor's Degree)
Education Language	: Turkish
Work Placement	: N/A

Objectives of the Course

Advertising will be introduced within the context of marketing.

Course Content

This course will examine marketing advertising and promotion issues.

Name of Lecturer(s)