Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Prof. Halim Emre ZEREN

Prof. İlyas KARABIYIK

Assoc. Prof. Belgin TARHAN

Assoc. Prof. Eren Alper YILMAZ

Lec. Ahmet Bora TARHAN

Lec. Ali Arda YÜCEYILMAZ

Lec. Hilal YÜCEYILMAZ

Lec. Murat YILMAZ

Res. Assist. Burcu DEMİRDÖVEN

International Marketing

Course Code	: ULT341
Course Type	: Non Departmental Elective
Couse Group	: First Cycle (Bachelor's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 6

Objectives of the Course

The aim of this course will be to examine the basic concepts of international marketing, to examine the international marketing environment, to examine the methods of entering international markets and to explain within the framework of marketing mix deci

Course Content

To provide students with the ability to understand and evaluate the concepts related to international marketing by examining them in a theoretical framework and supporting them with applications.

Name of Lecturer(s)

Res. Assist. Batuhan ÇULLU

Learning Outcomes

1.	They will understand the importance of international trade and international trade systems.
2.	They will understand the importance of International Marketing circles.
3.	They will comprehend international marketing entry methods.
4.	They will understand the importance of marketing mix elements in international marketing.
5.	They will gain the ability to use basic international marketing concepts with sample applications.

Recommended or Required Reading

1.	1) Küresel Pazarlama Yönetimi 1.Baskı - Beta Yayınları – 2008 2) Uluslararası Pazarlara Giriş Stratejileri 2.Baskı – Beta Yayınları - 2007

Weekly Detailed Course Contents

Week 1 - Theoretical

Introduction to international marketing

Week 2 - Theoretical

Basic concepts of international marketing

Week 3 - Theoretical

International marketing environment analysis

Week 4 - Theoretical

International marketing research

Week 5 - Theoretical

International marketing entry strategies

Week 6 - Theoretical

Segmentation, target market selection and positioning in international marketing.

Week 7 - Theoretical

Product decision in international marketing

Week 8 - Theoretical

Promotion decision in international marketing

Week 9 - Theoretical

Pricing decision in international marketing

Week 10 - Theoretical

Distribution decision in international marketing

Week 11 - Theoretical

Brand decision in international marketing

Week 12 - Theoretical

Standardization, adaptation and new production in international marketing

Week 13 - Theoretical

Import and export procedures and documents

Week 14 - Theoretical

Organizations that assist international trade

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Midterm Examination	1	%40
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	14	3	3	84
Individual Work	14	0	2	28
Midterm Examination	1	15	1	16
Final Examination	1	20	1	21
TOTAL WORKLOAD (hours)				149

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8	PÇ-9	PÇ-10	PÇ-11	PÇ-12	PÇ-13	PÇ-14	PÇ-15
OÇ-1	5	4	5	4	4	5	4	5	4	5	5	4	4	5	5
OÇ-2	5	4	5	5	5	4	5	4	5	4	5	5	4	4	4
OÇ-3	4	5	4	4	5	5	4	5	4	4	5	5	5	4	5
OÇ-4	4	5	5	4	5	4	4	4	4	5	5	5	4	5	4
OÇ-5	5	4	5	4	5	4	5	5	5	4	4	4	4	4	4