Information Package / Course Catalogue
| Course Code | : KAY433 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 6 |
The aim of this course is to introduce students to the fundamental concepts, theories, and practices in the field of political communication. By examining the historical development of political communication, the relationship between media and politics, campaign strategies, and voter behavior, the course seeks to enhance students' knowledge in this area. Additionally, it provides the necessary tools for students to develop critical thinking and analytical skills. This course enables students to understand, analyze, and effectively implement political communication processes.
This course provides fundamental knowledge about the political systems within which mass communication tools are structured, the developments such as globalization that affect these structures, and the organization of mainstream and alternative media. Students will examine the role of mass communication tools in political processes and the transformation of these tools in the face of global dynamics. Additionally, by learning the differences between mainstream and alternative media and their impacts on political communication, students will gain the ability to critically evaluate the relationship between political systems and the media.
| Prof. Fisun YÜKSEL |
| 1. | To define and understand political communication. |
| 2. | To explain the fundamental concepts of political communication. |
| 3. | To comprehend the propositions of major ideologies influencing modern politics in the realm of communication. |
| 4. | The relationship between politics and communication; understanding the emergence and history of the field of political communication from this relationship. |
| 5. | Understanding the environmental factors influencing the formation of public opinion. |
| 6. | Explaining the persuasive communication process. |
| 7. | Learning types of voter behavior. |
| 8. | Understanding how new technologies and new media have acquired roles in our lives through which tools. |
| 1. | Oya Tokgöz, Understanding Political Communication, İmge Kitabevi, 2014 |
| 2. | Eser Köker, Communication of Politics, Politics of Communication, İmge Kitabevi, 2016 |
| 3. | Fatih Keskin,Dictionary of Political Communication, İmge Kitabevi, 2014 |
| 4. | John Keane, Media and Democracy,çeviren Haluk Şahin, Ayrıntı Yayınları, 2000 |
| 5. | Meral Özbek, Public Sphere, Hil Yayınları, 2005. |
| 6. | Jürgen Habermas,Structural Transformation of the Public Sphere, 15. Baskı, İletişim Yayınları, 2018 |
| 7. | Aristoteles, Rhetoric, İş Bankası Kültür Yayınları, 2010 |
| 8. | Platon, Gorgias: On Rhetoric, 10. Baskı, İş Bankası Kültür Yayınları,2006 |
| 9. | Arsev Bektaş, Public Opinion, Communication, and Democracy. 5. Basım, Bağlam Yayınları, 2018 |
| 10. | Tuğba Kalçık, Political Processes and Election Campaigns, Çizgi Kitabevi, 2018 |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 0 | 3 | 39 |
| Individual Work | 13 | 0 | 4 | 52 |
| Midterm Examination | 1 | 28 | 1 | 29 |
| Final Examination | 1 | 30 | 1 | 31 |
| TOTAL WORKLOAD (hours) | 151 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 4 | 5 | 4 | 5 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 5 |
OÇ-2 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 5 | 4 | 5 | 4 |
OÇ-3 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 5 | 4 | 5 | 4 | 4 |
OÇ-4 | 5 | 4 | 5 | 4 | 4 | 4 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 4 |
OÇ-5 | 4 | 5 | 4 | 5 | 4 | 5 | 5 | 4 | 4 | 5 | 4 | 5 | 5 | 5 | 5 |
OÇ-6 | 5 | 4 | 5 | 4 | 5 | 4 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 4 |
OÇ-7 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 5 | 4 | 4 | 5 | 4 | 5 |
OÇ-8 | 4 | 5 | 4 | 5 | 4 | 4 | 4 | 5 | 4 | 5 | 4 | 5 | 5 | 4 | 4 |