Information Package / Course Catalogue
Psychology of Communication
Course Code: İLT112
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 4
Objectives of the Course

To provide an understanding of the psychological foundations of communication processes; to analyze the psychological factors influencing behavior in individual, group, and mass communication; and to acquire knowledge and skills regarding the use of psychological theories in public relations and advertising practices.

Course Content

Course is based on the analysis and reflection of basic psychological theories and concepts of communication, deriving from the thesis that communication represents a key factor in the social construction of subject, interpersonal and social relations.

Name of Lecturer(s)
Assoc. Prof. Yelda Özlem KÖLGELİER
Ins. Dilek SACIHAN
Learning Outcomes
1.
2.
3.
4.
5.
6.
7.
8.
9.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
Psikolojiye Giriş
Week 2 - Theoretical
The Scope of Communication Psychology
Week 3 - Theoretical
Psychological Foundations of Human Behavior
Week 4 - Theoretical
Motivation and Communication
Week 5 - Theoretical
Algılar ve Tutumlar
Week 6 - Theoretical
Sosyal Öğrenme
Week 7 - Theoretical
Emotions and their effects on the communication process.
Week 8 - Theoretical
Personality and Communication
Week 9 - Theoretical
Social Influence and Persuasion Processes
Week 10 - Theoretical
Group Dynamics and Communication
Week 11 - Theoretical
Mass Psychology and Media Effects
Week 12 - Theoretical
Sosyal Grupların Medyada Temsili
Week 13 - Theoretical
Psychology of Digital Communication
Week 14 - Theoretical
Applications of Communication Psychology in Public Relations and Advertising
Assessment Methods and Criteria
Type of AssessmentCountPercent
Attending Lectures5%5
Quiz1%10
Midterm Examination1%25
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory150230
Individual Work1505
Quiz1000
Midterm Examination130030
Final Examination130030
TOTAL WORKLOAD (hours)95
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
OÇ-1
4
OÇ-2
4
4
4
OÇ-3
4
5
4
4
OÇ-4
4
4
4
OÇ-5
4
4
4
OÇ-6
4
4
5
OÇ-7
4
4
4
OÇ-8
4
4
4
OÇ-9
4
4
4
Adnan Menderes University - Information Package / Course Catalogue
2026