Information Package / Course Catalogue
Visual Culture and Communication
Course Code: GZT210
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 2
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

Students' understanding and interpretation of the relationship between visual culture and communication.

Course Content

In this course, students are taught the history of visual culture in general terms, the communication between visuality and the world of meaning in the process of subjectification is explained, and an interpretive awareness is gained in terms of visual culture in a communicative way.

Name of Lecturer(s)
Learning Outcomes
1.Knows visual culture in general.
2.Recognizes the history of visual culture in general terms.
3.Understands the connections between visual culture and communication.
4.Gains an aesthetic perspective.
5.Reads history through visual aesthetic culture.
Recommended or Required Reading
1.Antmen, A. (2008). 20. yüzyıl Batı sanatında akımlar (sanatçılardan yazılar ve açıklamalarla). Sel Yayıncılık.
2.Haz: Batur, E. (2014). Modernizmin serüveni. İstanbul, Yapı Kredi Yayınları.
3.Gombrich, E. H., Çev: Erduran, E., & Erduran, Ö. (2007). Sanatın öyküsü. Remzi kitabevi
Weekly Detailed Course Contents
Week 1 - Theoretical
Definition and framework of visual culture
Week 2 - Theoretical
Visuality and communication in the pre-primitive period
Week 3 - Theoretical
Art and communication in the primitive period
Week 4 - Theoretical
Art and democracy: Ancient Greece
Week 5 - Theoretical
Visuality and politics in Rome
Week 6 - Theoretical
The Middle Ages, Church, art and communication I
Week 7 - Theoretical
The Middle Ages, Church, art and communication II
Week 8 - Theoretical
The Middle Ages, Church, art and communication III
Week 9 - Practice
Renaissance, art and political transformation I
Week 10 - Practice
Renaissance, art and political transformation II
Week 11 - Practice
Modern art, culture and communication I
Week 12 - Practice
Modern art, culture and communication II
Week 13 - Practice
Postmodern art, culture and communication I
Week 14 - Practice
Postmodern art, culture and communication II
Week 15 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory72335
Lecture - Practice72335
Assignment1325
Term Project28220
Midterm Examination114115
Final Examination114115
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
OÇ-1
3
1
3
OÇ-2
3
3
4
OÇ-3
3
3
OÇ-4
3
3
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026