Information Package / Course Catalogue
Visual Communication
Course Code: İLT307
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The aim of this course is to provide the students with the necessary information by taking the students to the center within the framework of learning to learn visual impression and expression possibilities.

Course Content

Introduction to the basic concepts of visual communication and basic design. To provide the students with the skills of monitoring, observing, detecting, examining, researching, creating, informing, thinking, criticizing and producing ideas.

Name of Lecturer(s)
Learning Outcomes
1.Defines the fundamental concepts, historical development, and theoretical approaches of visual communication.
2.Analyzes the meaning-making processes of visual and auditory elements and evaluates their impacts on the target audience.
3.Designs, implements, and presents original visual communication projects for use across various media.
4.Produces creative content using visual storytelling and aesthetic principles.
5.Critically evaluates visual communication products within social, cultural, and ethical contexts.
Recommended or Required Reading
1.Uçar, Tevfik Fikret. (2019). Görsel İletişim ve Grafik Tasarım. İnkılâp Kitabevi.
2.Kılıç, Levent. (2022). Görüntü Estetiği. Dost Kitabevi.
3.Öztuna, Yakup. (2007). Görsel İletişimde Temel Tasarım. Yapı Kredi Yayınları.
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to Course
Week 2 - Theoretical
Visual Communication and Basic Concepts
Week 3 - Theoretical
The Place of Visual Communication in Media and Other Art Fields
Week 4 - Theoretical
Creativity: Creativity in Art and Science
Week 5 - Theoretical
Visual Thinking Skills
Week 6 - Theoretical
Understanding and Interpreting in Visual Communication
Week 7 - Theoretical
Interpreting the Image in Graphic Design
Week 8 - Theoretical
Importance of Design – The Design Process - Midterm
Week 9 - Theoretical
Communication Design
Week 10 - Theoretical
The Importance of Communication Design
Week 11 - Theoretical
The Importance of Perception in Advertising Communication
Week 12 - Theoretical
Visual Communication and Writing
Week 13 - Theoretical
Ethical Issues
Week 14 - Theoretical
The Future of Visual Communication
Assessment Methods and Criteria
Type of AssessmentCountPercent
Attending Lectures5%5
Quiz1%10
Midterm Examination1%25
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142370
Reading51110
Quiz1000
Midterm Examination115116
Final Examination125126
TOTAL WORKLOAD (hours)122
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
OÇ-1
3
5
OÇ-2
4
4
5
OÇ-3
5
4
5
OÇ-4
5
5
OÇ-5
5
4
Adnan Menderes University - Information Package / Course Catalogue
2026